Strategic Marketing Director

3 weeks ago

New York, New York, United States Daviselen Advertising Full time
Job Description

The Director, Business Strategy, Marketing & Insights will manage and lead all strategic, business performance, category, brand, Direct, competitive and consumer analysis and initiatives across the marketing 5 Ps for Charter Communications/Spectrum Multicultural account.

Key Responsibilities:

  • Acquire in-depth intelligence and knowledge of, and be conversant in key clients' businesses, issues and trends for Hispanic, African American, Asian and General Market, so as to define problems, find opportunities and develop actionable plans, strategies, insights and presentation decks.
  • Read, collect, cross-analyze and interpret to draw valid conclusions from Client research and metrics, online sources, reports, syndicated research and databases (Simmons) to develop assessment reports, presentations, briefs and business communications.
  • Cull research to help understand category, brands, targets, etc., and proactively share.
  • Analysis will include business opportunity, performance and solutions, CRM, strategic roadmaps, category, trends, competitive, segmentation, positioning, product mix, market priorities, creative insights, digital, social media and overall marketing plans.

Requirements:

  • Bachelor's Degree required and MBA preferable.
  • 10+ years related experience in planning at an advertising agency or client side.
  • Knowledge of/experience with telecom/mobile/technology and direct marketing preferred.
  • Leader who seeks out opportunity and challenge, and find competitive and audience gaps.
  • Excellent at building a compelling business case, marketing deck or story.
  • Must work well under pressure, prioritizing projects according to changing deadlines.
  • Strong communication and presentation skills, adept at internal and external relationships.
  • Highly organized, detailed, multi-tasking, and client service-minded approach.
  • Strong analytical and trending skills, and quantitative/qualitative research experience.
  • Ability to dig deep into category, marketing and consumer data to generate insights.
  • Proficiency in MS Office/Outlook, PowerPoint, Excel, Simmons, Nielsen, digital and social listening tools and AI tools.
  • Manage up, down and sideways effectively. Align with your supervisor/leadership's goals, keep them always informed and be accountable, provide clear direction, expectations and coach junior staff, and be responsible for clear briefings, input and follow-up with peers in other areas/depts. involved.

Benefits:

Comprehensive benefit packages, including medical/dental/vision, supplemental life insurance, short term disability, long term disability, company match 401(k)/Roth, paid vacation, paid maternity/paternity leave, flexible office and work-from-home schedule.

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