Strategic Marketing Director
3 weeks ago
Citizens is seeking a highly skilled Vertical Marketing Strategist to lead marketing efforts for key verticals, including Private Equity and Venture Capital, Innovation Economy, and Commercial Real Estate. The ideal candidate will develop and execute comprehensive marketing plans that drive growth and enhance brand presence within these segments.
Key Responsibilities:
• Develop and implement marketing strategies tailored to each vertical, aligning with business objectives and brand consistency.
• Collaborate with vertical banking teams to create targeted programs, collateral, and messaging for each vertical.
• Craft compelling offers, value propositions, sales presentations, website content, whitepapers, and demand generation assets that resonate with each vertical's unique needs.
• Foster cross-functional partnerships with Marketing & Communications teams, including Creative, Events, Digital, Social, Communications, and more.
Requirements:
• Proven experience in developing and executing strategic marketing plans across multiple channels.
• Excellent communication skills, both verbal and written, with the ability to build trust with senior leaders and deliver strategic marketing solutions.
• Strong project management skills, with the ability to juggle multiple projects under tight deadlines and manage indirectly/influence.
• Ability to review data, interpret results, and create actionable and measurable strategies that drive growth and enhance brand presence.
• Minimum 10+ years of marketing experience, with a strong background in private bank/private wealth marketing, including advertising, direct, digital, and public relations.
• Excellent interpersonal and communication skills, with a go-getter attitude and high expectations for work quality.
What We Offer:
Citizens provides a supportive and collaborative work environment, with access to training and tools to accelerate career growth. We offer competitive pay, comprehensive medical, dental, and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs, and more. If you're a motivated and results-driven marketing professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.
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