Strategic Marketing Analytics Director

4 weeks ago


New York, New York, United States Invesco Full time

About the Role:

The Associate Director of Marketing Analytics QQQ is a critical position within Invesco's Marketing Analytics team, responsible for guiding the Invesco QQQ ETF's data and analytics strategy.

This leader will play a decisive role in interpreting data to determine the best actions and strategies for Invesco QQQ marketing, ensuring that data-driven insights lead to effective decision-making and optimized campaign performance.

Key Responsibilities:

  • Develop and implement advanced analytics solutions to drive business decisions and outcomes.
  • Lead the identification and evaluation of advanced analytics opportunities by leveraging deep expertise in analytics techniques and use cases.
  • Collaborate closely with the advanced analytics team to develop and deploy sophisticated analytics solutions that provide actionable forecasts and trends.
  • Direct and manage agency relationships and collaborate with internal teams to ensure that QQQ's marketing strategies are well-informed and effectively implemented.
  • Build, mentor, and lead a team of Data Analytics specialists, empowering them to overcome analytical challenges and excel in their roles.

Requirements:

  • 7+ years in leadership roles within digital marketing analytics, demonstrating a capacity to drive major strategic decisions and initiatives.
  • Experience working at a Marketing Agencies would be a plus.
  • Strong grasp of digital marketing, including SEO, SEM, and online advertising, and adeptness in managing cross-channel marketing campaigns.
  • Expertise in using SQL, AWS, R, Python, Tableau, PowerBI.
  • High proficiency with web analytics tools – GA360 & AA

What We Offer:

Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:

  • Flexible paid time off
  • Hybrid work schedule
  • 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
  • Health & wellbeing benefits
  • Parental Leave benefits
  • Employee stock purchase plan

About Invesco:

Invesco is dedicated to helping investors worldwide achieve their financial objectives. We provide a wide range of investment strategies and vehicles to our clients around the world.

Our people are at the very core of our success. We are proud to be an equal opportunity employer and are committed to diversity in the workplace.



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