Strategic Marketing Director

3 weeks ago

New York, New York, United States Citizens Full time

Job Summary

Citizens is seeking a seasoned marketing professional to spearhead marketing efforts for key verticals, including Private Equity and Venture Capital, Innovation Economy, and Commercial Real Estate. The ideal candidate will develop and execute comprehensive marketing plans that drive growth and enhance brand presence within these segments.

Key Responsibilities:

  • Vertical Marketing Strategy:
    • Craft and implement marketing strategies tailored to Private Equity and Venture Capital, Innovation Economy, Commercial Real Estate, and other emerging verticals.
    • Collaborate with vertical banking teams to align marketing initiatives with business objectives.
    • Develop targeted programs, collateral, and messaging for each vertical, including offers, value propositions, sales presentations, website content, whitepapers, and demand generation assets.
    • Maintain brand consistency in messaging and design across various channels.
    • Develop core marketing materials and initiatives that highlight institutional expertise.
  • Collaboration and Cross-Functional Partnerships:
    • Collaborate closely with Marketing & Communications teams, including Creative, Events, Digital, Social, Communications, etc.
    • Work with Marketing teams across Business, Investment, and Commercial Banking to align vertical marketing programs with cross-firm goals.
  • Leadership and Influence:
    • Demonstrate leadership through influence, motivating teams to achieve outstanding results.
    • Communicate and gain buy-in effectively within a matrixed environment.
    • Exhibit strong empathy and partnership skills, fostering collaboration across departments and with external partners.
    • Cultivate a culture of trust and cooperation, ensuring stakeholder engagement and alignment with marketing initiatives.

Requirements:

  • Proven experience in developing and executing strategic marketing plans across multiple channels.
  • Excellent communication skills, both verbal and written.
  • Ability to build trust with senior leaders by delivering strategic marketing solutions.
  • Strong project management skills with the ability to juggle multiple projects under tight deadlines.

Qualifications:

  • Strong ability to think strategically and creatively.
  • Private Bank/Private Wealth marketing experience, including advertising, direct, digital, and public relations.
  • Strong channel experience in digital marketing, including search, display, social, and content.
  • Experience developing insightful and clear creative, marketing, advertising, and/or media briefs, using research, data, personas, and customer journey maps.
  • Ability and desire to work well within a team and test and learn.
  • Experience managing indirectly/influencing.
  • Ability to review data, interpret results, and create actionable and measurable strategies.
  • Ability to manage multiple projects simultaneously while delivering on schedule/budget.
  • Excellent interpersonal and communication skills.
  • A go-getter and a doer who is accountable and has high expectations for their work.
  • Attention to detail.
  • Minimum 10+ years of marketing experience.

Education:

Bachelor's degree required.

Work Schedule:

40 hours per week, Monday to Friday, 8am to 5pm, with 3 days in the NYC office and 2 days remote.

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