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E-commerce Director

2 months ago

Atlanta, Georgia, United States CorDx Full time
Job Description

About Us

CorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services in the fast-paced e-commerce environment.

The E-commerce Director Role

The E-commerce Director will be responsible for driving the strategic growth and success of CorDx's e-commerce business. This role will oversee all aspects of the online sales and customer experience, leading a team and collaborating with various departments to achieve business objectives.

Key Responsibilities

  • Strategy and Planning
    • Develop and execute a comprehensive e-commerce strategy to increase online sales, market share, and customer satisfaction.
    • Set clear goals and performance metrics for the e-commerce platform and monitor progress regularly.
  • Platform Management
    • Oversee the design, functionality, and performance of the company's e-commerce website.
    • Ensure a seamless and user-friendly shopping experience, including navigation, product presentation, and checkout processes.
  • Team Leadership
    • Lead and manage the e-commerce team, including hiring, training, and performance evaluations.
    • Inspire and motivate the team to achieve individual and collective goals.
    • Interact with team in China to communicate and strategize ongoing projects
  • Digital Marketing and Promotion
    • Plan and implement digital marketing campaigns to drive traffic, increase conversions, and enhance brand visibility online.
    • Manage SEO, SEM, social media marketing, email marketing, and affiliate programs.
  • Product Management
    • Work closely with the product team to ensure accurate and compelling product listings and descriptions.
    • Analyze sales data and customer feedback to drive product assortment and merchandising decisions.
  • Customer Experience
    • Ensure excellent customer service throughout the online shopping journey.
    • Handle customer inquiries, complaints, and feedback to improve customer satisfaction and loyalty.
  • Analytics and Reporting
    • Analyze e-commerce data and metrics to identify trends, opportunities, and areas for improvement.
    • Prepare regular reports for senior management on e-commerce performance and recommend strategic actions.
  • Partnerships and Integrations
    • Identify and establish partnerships with third-party platforms, marketplaces, and service providers to expand the online reach.
    • Manage integrations with payment gateways, logistics providers, and other relevant systems.

Requirements

  • Chinese Bilingual required
  • Bachelor's degree in business, Marketing, or a related field; MBA preferred.
  • Must have Amazon experience
  • Minimum of 5 years of e-commerce experience, with at least 3 years in a leadership role.
  • Proven track record of driving significant growth in an e-commerce business.
  • Strong understanding of digital marketing, analytics, and e-commerce technologies.
  • Excellent leadership and team management skills.
  • Analytical mindset with the ability to make data-driven decisions.
  • Strong communication and collaboration skills to work cross-functionally.
  • Up-to-date knowledge of industry trends and best practices in e-commerce.
  • Excellent English and Mandarin writing and speaking skills preferred.

Benefits

  • Medical Insurance
  • Retirement Plan
  • Paid Time-Off
  • Opportunities for professional development and career advancement

CorDx is an equal-opportunity employer and celebrates diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.