Ecommerce Director

19 hours ago


Atlanta, Georgia, United States Nfinity Athletic Full time
Job Overview

Nfinity Athletic is seeking a highly skilled Ecommerce Director to lead our digital commerce operations and drive the growth of our online sales channels. This role plays a vital part in achieving the company's revenue, customer acquisition, and brand growth goals through strategic online sales and marketing efforts.

Key Responsibilities:

  • Oversee the day-to-day operations of Nfinity's ecommerce platforms, including website, mobile, and marketplace sales channels.
  • Develop and execute online sales and marketing strategies that drive revenue, customer engagement, and higher conversion rates.
  • Manage paid digital advertising campaigns across social media, search, and display to efficiently acquire new customers.
  • Optimize product listings, pricing, and merchandising across all sales channels.
  • Lead SEO, content, and linkbuilding efforts to improve organic search visibility.
  • Leverage analytics and customer insights to continuously refine digital programs and roadmaps.
  • Work with the DOO to implement an efficient warehouse and fulfillment operation to deliver great customer experience.
  • Collaborate with Ops, Marketing, and Retail on inventory, design, and product development to best showcase offerings online.
  • Hire, train, and manage a team of digital marketers, analysts, and operations staff with CFO approval.
  • Report on key performance metrics and ROI for all digital programs to stakeholders.
  • Stay abreast of digital commerce best practices and best use of AI.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plus.
  • Proven experience in e-commerce management and online marketing, preferably in the retail or consumer goods industry.
  • Strong understanding of Shopify Plus, online marketplaces (such as Amazon), and digital advertising channels.
  • Proficiency in web analytics tools, such as Google Analytics, and experience in analyzing data to drive insights and make data-driven decisions.
  • Excellent knowledge of digital advertising strategies, including paid search, display advertising, social media advertising, and re-marketing.
  • Experience with A/B testing, conversion rate optimization, and user experience (UX/UI) optimization.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines.
  • Exceptional analytical and problem-solving abilities, with a keen attention to detail.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders.
  • Demonstrated leadership skills, with the ability to motivate and inspire a team to achieve results.
  • A passion for e-commerce, online marketing, and staying up-to-date with the latest industry trends and best practices.
  • Ability to thrive in a fast-paced, dynamic environment.

What We Offer:

  • Base Salary + Commission Role
  • Medical, Dental, and Vision Coverage
  • 401k with Company Matching
  • Generous PTO

About Us:

Nfinity Athletic is a leading provider of cheerleading shoes and custom apparel for athletes and teams around the world. Our mission is to inspire and empower athletes to reach their full potential through innovative and high-quality products. We're a team of marketers that approach all aspects of our business through the lens of seven core values: Brand before all, United, Gracious, Impeccable with our word, Aspirational, The Experience, and Rocky.


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