Customer Awareness Manager

1 day ago


Parsippany, New Jersey, United States Zoetis Full time

The Customer Awareness Manager plays a pivotal role in driving the success of Zoetis' B2B2C efforts in a dynamic and growing environment.

In collaboration with the Digital Strategy team, this individual will lead the activation efforts to drive awareness and acquisition of the Petcare portfolio.

This role requires a highly collaborative and strategic thinker who is willing to take a hands-on approach to execution.

Key Responsibilities:Strategy:
  • Collaborate with the digital strategy team to build omni-channel strategies aligned with business goals and customer expectations.
  • Work with cross-functional teams to optimize the holistic customer journey, from veterinary health teams to pet owners.
Activation:
  • Lead the activation across various touchpoints, including web, email, social, and app.
  • Work cross-functionally across the B2B2C ecosystem to translate business needs to design vision and prioritization.
  • Digital campaign planning to improve customer engagement and drive new customer acquisition.
Channel Optimization:
  • Drive site traffic and integrate with other internal workstreams.
  • Personalize and target content, and perform progressive profiling.
Data Analysis and Insights:
  • Utilize data analytics to gain insights into customer behavior and preferences across channels.
  • Develop and implement data-driven KPIs to optimize the omni-channel experience.
Requirements:
  • Bachelor's degree in Business, Marketing, or a related field.
  • A minimum of 5 years experience, with a strong background in B2B2C activation preferably in animal health.
  • Effective communication and collaboration abilities.
  • Demonstrated planning and execution skills across multiple projects.

This role requires cross-collaborative meetings at corporate headquarters, as well as travel for industry conferences and customer visits.

Zoetis is an equal opportunity employer and complies with all applicable national, state, and local laws governing nondiscrimination in employment.

All applicants must possess or obtain authorization to work in the US for Zoetis.



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