Director, Marketing Growth Strategy, WSJ

3 weeks ago

New York, New York, United States Dow Jones Full time
Marketing Director, Subscriber Acquisition, Dow Jones

**Job Summary:**

We are seeking a seasoned Marketing Director to lead our subscriber acquisition efforts for the Wall Street Journal. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to drive subscriber growth and meet business objectives.

**Key Responsibilities:**

* Develop and execute acquisition marketing strategies for WSJ US and International to drive subscriber growth and meet business objectives (volume and revenue)
* Manage and mentor a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement
* Set clear performance goals and provide ongoing feedback and development opportunities to team members
* Identify target audiences and create tailored marketing campaigns that resonate with potential subscribers
* Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI
* Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team
* Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue)
* Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth
* Identify new opportunities to grow subscriptions incrementally (i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability)
* Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals

**Requirements:**

* 12+ years of relevant results-driven digital marketing experience including at least 5 years with a focus on customer/subscriber acquisition
* Experience managing a team (4+)
* The willingness to work in our midtown Manhattan office 3 days each week
* Experience in a subscription-based business and an understanding of subscription economics
* Experience A/B testing and utilizing those results to inform marketing decisions
* Experience working with product teams
* ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
* Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
* Excellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challenges
* Strong initiative and self-motivation with experience taking ownership of projects as well as coming up with and pitching new ideas
* Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments

**About Us:**

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. We have produced unrivaled quality content for more than 130 years and today have one of the world's largest news-gathering operations globally. Our flagship publication, the Wall Street Journal, is America's largest newspaper by paid circulation. We are a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

**What We Offer:**

Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits

**Reasonable Accommodation:**

Dow Jones is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We are committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

**Business Area:**

Dow Jones - CMO - Marketing

**Job Category:**

Marketing & Product Management

**Union Status:**

Non-Union role

**Pay Range:**

$160,000 - $200,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process. Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work.

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