Marketing Strategy Intern

1 week ago

New York, New York, United States Dow Jones & Company, Inc. Full time
Job Description:

We are seeking a motivated and talented Marketing Strategy Intern to join our team at Dow Jones & Company, Inc. as part of growing our global digital subscriptions business. This role is hybrid, based in our New York City office.

About the Role:

This internship will provide you with a unique opportunity to gain hands-on experience in the fast-paced world of subscriptions marketing. You will have hands-on opportunities to strengthen your marketing strategy skills and gain experience in a matrix marketing organization. You will have extensive networking opportunities throughout Dow Jones. And, you will work on a crucial business project that will help build your resume and diversify your experience.


You Will:
  • Primarily focus on International Growth for WSJ.
  • Assist in analyzing opportunities for International expansion and enhancements for both our direct (DTC) and enterprise (B2B) businesses.
  • Conduct analysis on International markets, marketing performance, pricing and product enhancements.
  • Work closely and collaboratively with cross-functional teams including our acquisition, engagement and retention, customer insights, and data and analytics teams.
  • Identify International opportunities across DJ brands (WSJ+, Barrons, MarketWatch, IBD).

You Have:
  • Completed at least two years towards your Bachelor's degree in Marketing, Business, or a related field.
  • Strong interest in digital subscription and international marketing.
  • Familiarity with digital marketing, particularly understanding the difference and importance of the customer lifecycle (acquisition, engagement and retention) and full-funnel marketing.
  • Analytical and data-driven mindset, with the ability to interpret data and draw meaningful conclusions.
  • Excellent written and verbal communication skills.

Salary:
$25.00/hour

Reasonable accommodation:

Dow Jones & Company, Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.


Business Area:
Dow Jones & Company, Inc. - CMO - Marketing

Job Category:
Administration, Facilities & Secretarial

Union Status:
Non-Union role

Pay Range:
$25/hr - $25/hr

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process. Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice. For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

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