Marketing Content Strategist
4 weeks ago
About the Role:
You will support The Wall Street Journal's top-of-funnel content marketing strategy, using WSJ articles, columns, and newsletters to improve awareness, consideration, and traffic across the prospect audience.
You will learn how to write a creative brief, plan small-scale and large-scale marketing campaigns, and analyze performance data.
These learning sessions will provide you with the skills you need to support the content marketing team's daily operations and long-term goals.
Additionally, you'll get insight into key working relationships across marketing, news, and our partners in creative and media.
You will report into the WSJ content marketing manager on the WSJ brand marketing team.
This role is hybrid, based in our New York City office.
Key Responsibilities:
- Support WSJ's top-of-funnel content marketing strategy by helping to evaluate and select content for promotion and branding opportunities
- Develop and review briefs and creative to roll out assets across owned and off-platform channels
- Analyze campaign performance to understand trends, optimize campaign performance, and create campaign recap reports
- Foster collaboration across key groups internal groups including news, engagement, and acquisition as well as external partners in media and creative
- Conduct research and reports on industry trends and present back key findings to the WSJ marketing team
- Participate in designated learning sessions aimed at providing you with resume-building skills and knowledge
- Have the opportunity to participate in informal research projects and presentations to key stakeholders in brand marketing
Requirements:
- You have completed at least two years of coursework towards a Bachelor's in Marketing, Communications, Media, and/or Journalism
- Proficiency in Google Suite
- Interest/Experience in current events/news stories, project management, writing/editing, and data analysis
- A passion for news and media
Salary:
$25.00/hour
Reasonable Accommodation:
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.
If you need assistance or accommodation in completing your application, due to a disability, email us at .
Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.
This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - CMO - Marketing
Job Category:
Administration, Facilities & Secretarial
Union Status:
Non-Union role
Pay Range:
$25/hr - $25/hr
We recognize that attracting the best talent is key to our strategy and success as a company.
As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.
The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work.
Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
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