Marketing Director
4 days ago
eSentio is seeking a Marketing Director to lead our marketing efforts and propel our growth within the legal services industry.
The primary goal will be to develop and implement a comprehensive marketing strategy aligned with eSentio's overall business objectives.
The ideal candidate will have a strong understanding of the legal technology professional services industry and excellent communication and interpersonal skills.
Key Responsibilities:
- Oversee all aspects of marketing, including branding, content creation, digital marketing, and public relations.
- Lead a small marketing team to meet business objectives.
- Be responsible for managing the overall marketing budget.
- Demonstrate a strong return on investment for marketing activities.
- Conduct market research and competitor analysis.
- Stay current with the latest marketing trends and technologies, particularly within the B2B and professional services space.
- Build and maintain strong relationships with key industry contacts and potential clients.
Requirements:
- Bachelor's degree in Business Administration, Marketing, Communications, or related field.
- 5+ years of marketing experience in a professional services environment, preferably in the legal vertical or law firm experience.
- Previous experience working in a marketing director role or equivalent.
- Experience developing and managing the marketing strategy for an entire organization.
- Experience with constructing and managing a marketing budget.
- Experience managing rebranding initiatives.
- Content Marketing expertise (written, visual, and digital content creation).
- Digital Marketing proficiency (SEO, SEM, Social Media Marketing, Marketing Automation).
- Strong understanding of the legal technology professional services industry.
- Excellent communication and interpersonal skills.
What We Offer:
- A competitive compensation plan with a generous bonus program.
- Health, vision, and dental insurance premiums for your entire family.
- Regular team informational and celebrational check-ins, and semi-annual in-person events.
- An awesome group of smart and determined coworkers, including an industry expert, female CEO.
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