Lead Marketing Strategist
1 week ago
This role offers a hybrid work schedule, requiring in-office attendance three days a week.
Compensation
The salary for this position ranges from $75,000 to $85,000.
About Us
The Indiana University Foundation (IUF) is on the lookout for an innovative and strategic Lead Marketing Strategist to spearhead our newly formed account services division. In this critical position, you will play a key role in developing comprehensive marketing strategies that enhance organizational performance.
With the integration of the marketing teams from both the Alumni Association and the Foundation, we are in search of a leader who can inspire fresh perspectives in our operations.
Embracing a growth-oriented mindset, you will seek out ways to enhance the overall experience for alumni and donors.Your collaboration with business partners and departmental leaders will be essential as you challenge existing norms and guide the creation of new, engaging experiences and marketing strategies that embody the IU brand.
This newly established position aims to introduce a more strategic, cohesive, and thoughtful methodology to achieving business objectives, where you will develop lead generation and pipeline strategies for both entities.
Your contributions will be vital in focusing on the acquisition, engagement, retention, and stimulation of alumni and donor involvement, ultimately leading to increased event participation and philanthropic contributions.
You will have the chance to not only address current marketing demands but also to envision and implement a sustainable, impactful long-term strategy.
Moreover, you will serve as a problem solver and a strategic support leader, crafting engagement strategies for alumni and donors while designing tailored journeys for different constituent segments.
Your focus will be on identifying opportunities to enhance and broaden our events and marketing initiatives, collaborating closely with internal stakeholders from both IUAA and IUF.
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