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Lead Marketing Strategist

2 months ago

Indianapolis Indiana, United States The Prosper Group Full time

Job Overview

The Prosper Group is on the lookout for a Lead Marketing Strategist to spearhead marketing initiatives for our brands, including Liberty Spenders and ReachRight Network.

This position entails overseeing the development of sales funnels and lead generation strategies utilizing HubSpot.

Key Responsibilities:

  • Formulate and implement comprehensive marketing strategies for Liberty Spenders, ReachRight Network, and The Prosper Group.
  • Design and manage sales funnels through HubSpot to attract leads and enhance conversion rates.
  • Collaborate closely with sales teams to ensure marketing strategies align with sales objectives.
  • Engage in copywriting for email marketing campaigns, website content, and podcast landing pages.
  • Create social media content tailored for various platforms.
  • Evaluate and report on the success of marketing campaigns and initiatives.
  • Provide support at live events and trade shows.
  • Produce content and promotional materials to bolster marketing efforts.
  • Keep abreast of industry trends and best practices in digital and podcast marketing.
  • Thrive in a dynamic environment, adjusting swiftly to evolving priorities and deadlines.