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Lead Generation Marketing Strategist

2 months ago

Bloomington, Illinois, United States Senseware Full time
Job Overview

Senseware is seeking a skilled Lead Generation Marketing Strategist to enhance our rapidly expanding Internet of Things (IoT) SaaS enterprise, recognized as one of the most innovative startups in the tech industry. Our unique technology platform empowers building owners and engineers with real-time insights into indoor air quality, energy usage, water leak detection, and more. Senseware has earned accolades such as being named a Top 10 IoT company by the Launch Festival and receiving the Innovation Award from the Washington Business Journal. Our leadership has also been recognized among the top influencers in the tech sector.

Primary Responsibilities

  • Design and implement comprehensive lead generation strategies aimed at attracting new prospects, nurturing existing leads, and facilitating sales-ready opportunities for Senseware.
  • Oversee and prioritize marketing initiatives across various channels, including email marketing, content distribution, webinars, pay-per-click advertising, and display ads.
  • Collaborate with the marketing team to optimize and disseminate content and messaging across all marketing channels.
  • Evaluate performance metrics: Analyze campaign results in detail, provide insights across the organization, and refine strategies as necessary.
  • Manage the daily operations of our Marketing Automation platform and other marketing technologies.
  • Develop and oversee project budgets while reporting on customer acquisition costs (CAC) and return on investment (ROI).
  • Foster collaboration with sales, product, and operations teams to ensure alignment on lead generation objectives.
  • Supervise the company website and coordinate with external agencies to enhance conversion rates and search engine optimization (SEO).
  • Contribute to the creation, review, and publication of various marketing materials, including collateral, newsletters, landing pages, videos, and blogs.

Ideal Candidate Attributes

  • 3-5 years of experience in managing multi-channel, digital-focused marketing campaigns, preferably within a B2B SaaS environment.
  • A data-driven marketer with a proven track record of executing successful marketing initiatives across email, website optimization, SEO, social media, and PPC.
  • Proficient in using leading Marketing Automation platforms (e.g., Hubspot, Marketo).
  • Experience in managing email nurture programs in collaboration with content marketing, product, and sales teams.
  • Skilled in implementing and optimizing pay-per-click campaigns, including ad copy creation, audience targeting, and conversion enhancement.
  • Strong analytical skills with a passion for assessing campaign performance and generating reports.
  • Excellent project management capabilities, adept at working within budget constraints and tight deadlines.
  • Willingness to explore and learn new skills and technologies.
  • Exceptional written and verbal communication skills.

Why Choose Senseware?

  • Join a team of intelligent and supportive individuals dedicated to mutual success.
  • Experience a diverse and inclusive workplace.
  • Enjoy comprehensive health, dental, and vision benefits, along with stock options.
  • Participate in a 401(k) plan.
  • Engage in company social events.
  • Benefit from unlimited paid time off.
  • Access to office snacks.

Senseware is committed to creating a work environment that values diversity and inclusion. We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or any other protected characteristic.