Digital Marketing Director for Search Engine Growth

4 days ago


New Orleans, Louisiana, United States Capital City Press Full time
Job Summary

We are seeking a seasoned Digital Marketing Director to lead our search engine growth efforts and drive results-driven campaigns across various industries.

About the Role:

  • Leverage your expertise in SEM to develop and execute comprehensive strategies that maximize client ROI.
  • Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with broader marketing objectives.
  • Mentor and guide a team of SEM specialists, fostering their growth and skills in campaign management and optimization.
  • Stay up-to-date with industry trends, platform updates, and emerging technologies to inform client strategies and drive innovation.

Responsibilities:

  1. Develop and manage large-scale SEM campaigns across multiple platforms, ensuring optimal budget allocation and performance.
  2. Analyze campaign data to identify opportunities for improvement and provide actionable insights to clients and stakeholders.
  3. Create and present detailed reports on campaign performance, highlighting key metrics and recommendations for optimization.
  4. Work closely with account management, analytics, and creative teams to ensure campaigns meet client goals and deliver strong ROAS.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
  • 3-5 years of experience in SEM, with a proven track record of managing large budgets and complex campaigns.
  • Proficiency in Google Ads, Bing Ads, Google Analytics, and SEM bid management tools.
  • Google Ads and Analytics certifications are preferred.
  • Excellent analytical skills with the ability to interpret data, optimize campaigns, and communicate insights clearly.

What We Offer:

  • A competitive salary range of $80,000 - $110,000 per year, depending on experience.
  • The opportunity to work with a dynamic team and contribute to the growth of our digital marketing services.
  • A collaborative and innovative work environment that fosters learning and development.
  • A chance to work with a diverse range of clients and tackle challenging projects that drive results.

Location:

Our office is located in Louisiana, with remote and hybrid work options available.



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