Digital Marketing Director for Search Engine Growth
4 days ago
We are seeking a seasoned Digital Marketing Director to lead our search engine growth efforts and drive results-driven campaigns across various industries.
About the Role:
- Leverage your expertise in SEM to develop and execute comprehensive strategies that maximize client ROI.
- Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with broader marketing objectives.
- Mentor and guide a team of SEM specialists, fostering their growth and skills in campaign management and optimization.
- Stay up-to-date with industry trends, platform updates, and emerging technologies to inform client strategies and drive innovation.
Responsibilities:
- Develop and manage large-scale SEM campaigns across multiple platforms, ensuring optimal budget allocation and performance.
- Analyze campaign data to identify opportunities for improvement and provide actionable insights to clients and stakeholders.
- Create and present detailed reports on campaign performance, highlighting key metrics and recommendations for optimization.
- Work closely with account management, analytics, and creative teams to ensure campaigns meet client goals and deliver strong ROAS.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
- 3-5 years of experience in SEM, with a proven track record of managing large budgets and complex campaigns.
- Proficiency in Google Ads, Bing Ads, Google Analytics, and SEM bid management tools.
- Google Ads and Analytics certifications are preferred.
- Excellent analytical skills with the ability to interpret data, optimize campaigns, and communicate insights clearly.
What We Offer:
- A competitive salary range of $80,000 - $110,000 per year, depending on experience.
- The opportunity to work with a dynamic team and contribute to the growth of our digital marketing services.
- A collaborative and innovative work environment that fosters learning and development.
- A chance to work with a diverse range of clients and tackle challenging projects that drive results.
Location:
Our office is located in Louisiana, with remote and hybrid work options available.
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