Digital Media Specialist
6 days ago
We are seeking a highly skilled Digital Media Specialist to join our team at DelRicht Research. As the Manager of Paid Search & Media, you will play a vital role in helping us Move Medicine Forward by connecting patients with innovative clinical trials.
Our Recruitment team is the heartbeat of what we do here, and your expertise will be instrumental in making our studies successful. By leveraging analytics to target specific demographics and refine our messaging, you'll ignite engagement and attract qualified participants eager to make a difference in clinical research.
This role offers an exceptional opportunity to apply your knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager to drive results. You will collaborate with internal teams to understand clinical trial objectives, target demographics, and messaging requirements.
Your responsibilities will include:
- Developing and executing paid search & social campaigns to effectively recruit patients for clinical trials.
- Collaborating with internal teams to understand clinical trial objectives, target demographics, and messaging requirements.
- Utilizing a variety of platforms to reach potential participants and drive traffic.
- Conducting keyword research, audience segmentation, A/B split testing, and competitive analysis to optimize campaign performance.
- Working closely with the recruitment team to develop engaging ad copy, visuals, and landing pages that resonate with patients.
- Monitoring campaign metrics, analyzing data, and generating regular reports to track progress and identify areas for improvement.
You will also have the opportunity to work on managing budgets across campaigns and continually seeking opportunities to improve ROI. Staying updated on industry trends, best practices, and emerging technologies will be essential to continually enhance campaign effectiveness.
To succeed in this role, you will require:
- A Bachelor's degree in Marketing, Advertising, Communications, or a related field, or equivalent experience.
- Minimum 3-4 years of proven experience managing paid media advertising campaigns.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
- Strong analytical skills with the ability to interpret data, draw insights, and optimize campaign performance.
In return, you can expect a competitive salary ranging from $80,000 to $110,000 per annum, depending on experience, plus excellent benefits and bonus plans. Our company culture values production, humility, and consistency, which translates to delivering on promises, supporting each other relentlessly, and embracing change. If you're passionate about healthcare innovation and improving patient outcomes through clinical research, this role may be the perfect fit for you.
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