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Business Development Representative

2 months ago


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Account Executive Job Description

The Account Executive is a key member of the Hubbard Broadcasting Sales team who is responsible for building new business relationships, serving and guiding clients to develop effective marketing and sales strategies, working with audience valuation and inventory control metrics, and selling the full array of Hubbard Broadcasting products and platforms reaching southern Minnesota and northern Iowa.

Key Responsibilities:
  • Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business.
  • Prospect new businesses on a weekly basis.
  • Prepare and complete sales presentations with decision-makers.
  • Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.
  • Follow up and close all pending business in a timely manner.
  • Update Sales Manager weekly on progress of pending business.
  • Work closely with other departments in creating effective promotional sales solutions for clients.
  • Provide exceptional customer service to direct and agency accounts.
  • Personally contact each active account regularly.
  • Obtain credit approval for new accounts.
  • Ensure all accounts are paid in a timely manner.
  • Follow up and assist in the collection process for past due accounts.
  • Utilization of and proficiency with Sales software.
  • Complete all written business requirements within established deadlines.
Requirements:
  • Forecast reports.
  • Pending business updates.
  • Written orders and advertising copy.

Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required by management.

Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry.

Maintain regular, reliable attendance. Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public.