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Lead Marketing Operations Strategist

2 months ago

San Francisco, California, United States Pinecone Full time

About Pinecone:

Pinecone is dedicated to developing cutting-edge search and database technologies that will empower AI applications for the future. Our fully managed vector database simplifies the integration of vector search into AI solutions. As pioneers in the "vector database" sector, we have witnessed a remarkable surge in demand, reflected in our expanding user community. Our team operates across various locations, fostering a collaborative and innovative environment.

Team and Role Overview:

The Senior Manager of Marketing Operations plays a pivotal role within the Growth team at Pinecone, focusing on enhancing marketing processes, overseeing data strategies, and promoting efficiency through analytical insights. This position demands a comprehensive grasp of marketing technologies, data management, and process enhancement to align with Pinecone's growth ambitions.

Key Responsibilities:

Strategic and Tactical Expertise:

  • Demonstrated experience in growth marketing within a Product-Led Growth (PLG) and B2B SaaS framework.
  • Ability to craft and implement marketing initiatives aimed at business decision-makers.
  • Proficiency in designing and refining behaviorally triggered lifecycle email campaigns.

Technical Proficiencies:

  • Expertise in marketing automation platforms and CRM systems.
  • Solid understanding of A/B testing techniques and tools.
  • Experience in data analysis and metrics to inform marketing strategies and decisions.

Lead Management and Team Collaboration:

  • Skilled in optimizing lead transfer processes between marketing and sales, ensuring effective lead management and communication.
  • Proven ability to collaborate with cross-functional teams, including product marketing, developer relations, and sales.

Advertising and Budget Oversight:

  • Expertise in advising on and managing advertising strategies, including budget distribution and conversion effectiveness.
  • Capability to create and oversee comprehensive advertising campaigns that stimulate growth and engagement.

Event and Webinar Coordination:

  • Experience in organizing webinars and virtual events, focusing on audience segmentation, engagement, and follow-up.
  • Ability to collaborate with partner marketing to ensure successful execution of partner events across various regions.
  • Familiarity with integrating proactive outreach tactics into overall marketing strategies to enhance pipeline growth.

Team Development:

  • Exceptional communication and interpersonal skills to manage multiple stakeholders and align team efforts with business goals.

Additional Qualifications:

  • Bachelor's degree or equivalent experience in marketing operations, data management, or a related field.
  • A minimum of 4+ years of experience in Marketing Operations and/or Marketing Data Analysis.
  • Proven experience in writing SQL queries and applying them within marketing platforms.
  • Strong understanding of lead scoring, routing, and presentation to sales teams in a PLG context.
  • Demonstrated ability to convert data into actionable insights that drive business results.
  • Expertise in top-of-funnel strategies and processes for pipeline growth.
  • Experience in establishing and implementing privacy and consent management procedures in compliance with GDPR, CCPA, and other regulations.
  • Extensive knowledge of marketing technologies and data management practices.
  • Proven track record in process optimization and operational efficiency.
  • Excellent communication and change management skills.

Preferred Qualifications:

  • Familiarity with Salesforce, Hubspot, and BI Tools (e.g., Metabase, Sigma).
  • Experience in creating and managing marketing dashboards and reports.
  • Strong analytical and problem-solving capabilities.
  • Preference for prior experience in AI/ML/Data/Developer-centric organizations.
  • Experience in early-stage startup environments.

Benefits:

  • Free mental health therapy sessions; free One Medical, Tela-doc, and Health Advocate subscriptions.
  • Cost savings on gynecology, fertility, and family-building care.
  • Equity award.
  • 401(k) plan.
  • Flexible time off.
  • Paid parental leave.
  • Annual Department Retreat.
  • Work-from-home equipment stipend.

Pinecone is committed to Diversity, Equity, Inclusion, and Belonging (DEIB) in all aspects of our operations. We encourage applications from all qualified individuals, regardless of their background or experience with the qualifications listed.