Data-Driven Marketing Leader

7 days ago

Atlanta, Georgia, United States Stripe Theory Full time
About Stripe Theory

We are a digital marketing agency that leverages data, storytelling, and strategy to drive growth for our clients. Our approach is centered around a data-first, cross-trained, and discipline-agnostic mindset, which enables us to deliver greater client value and innovation at a lower cost.

Job Overview

We are seeking a dynamic and experienced Director/Senior Director of Marketing Analytics to join our team. This leader will be responsible for advancing our data-driven marketing capabilities through the effective evolution of our Analytics practice and platforms.

Key Responsibilities
  • Lead the development of the Marketing Analytics function and mentor a team of analysts.
  • Drive compelling communication and reporting of the Marketing team's performance against targets, and present complex insights effectively to stakeholders, including senior executives.
  • Key communicator of Marketing's impact to the business; offering process improvements & opportunities for innovation.
  • Own reporting workflows from start to finish, developing measurement frameworks that tie to business goals and guiding analysts in implementing for clients.
  • Help drive automation and aggregation of data sources into data warehouses and data visualization tools.
  • Proactively guide analysts in report formatting, quality assurance and data storytelling.
  • Oversee the entire lifecycle of AI tool development, from ideation to deployment, ensuring alignment with the company's strategic goals and client needs.
Requirements
  • 5+ years of total analytics experience, 2+ years of experience in a Marketing Analytics leadership role at an agency.
  • Exceptional communicator, comfortable presenting to executives.
  • Functional knowledge of relational databases, Tableau, SQL/Python/similar; advanced Excel, data modeling and analysis skills.
  • Strong data visualization experience.
  • Report writing and development skills.
  • Passion for data and analysis; comfortable working with large data sets.
  • Highly collaborative style with effective influence skills; a team player, comfortable working with cross-functional stakeholders.
  • Exceptional leadership capabilities. Proven ability to grow and develop top analytics talent.
Bonus Skills & Experience
  • Tableau dashboard building expertise is a big plus.
  • Expertise building and maintaining data warehouses is a big plus.
  • Experience with social listening tools is a big plus (Brandwatch, Talkwalker, Synthesio, Netbase, etc).
  • Experience with media listening tools is a big plus (Cision, Critical Mention, Muckrack, LexisNexis, etc).

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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