Marketing Data Analyst

3 days ago


Atlanta, Georgia, United States Incident IQ Full time
Job Title: Marketing Analytics Specialist

At Incident IQ, we're seeking a highly motivated Marketing Analytics Specialist to join our team. As a key member of our marketing team, you will play a crucial role in shaping how we report on progress and gain insights into performance.

Key Responsibilities:
  • Develop and maintain dashboards that visualize relevant KPIs and measure campaign performance against individual and broader marketing team goals.
  • Interpret data from various sources to provide insights that optimize marketing efforts and drive business growth.
  • Clean, sort, and import lead data from events and other sources.
  • Build cohorts of relevant audience members for personalized email targeting.
  • Gather, process, and analyze data for ad hoc analysis, providing insights that aid business leadership.
  • Foster a culture of data-driven experimentation by guiding campaign managers through test development and defining statistically relevant success criteria.
Requirements:
  • Minimum of 3 years building reports and dashboards in Google Analytics and Looker Studio (Google Data Studio).
  • Minimum of 2 years using reporting functionality in Salesforce.
What We Offer:
  • A competitive salary based on experience.
  • A benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k, and paid-time off (PTO).

We're an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about leveraging technology to drive marketing success, we want to hear from you.



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