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Marketing Science Partner

2 months ago

Atlanta, Georgia, United States Rose International Full time
About the Role

The Marketing Science Partner is a highly sought-after position at Rose International, where you will play a strategic role in driving the measurement strategy for our largest global advertisers.

Key Responsibilities
  • Drive global advertisers to measure true business value by operationalizing analyses and research that prove the value of Facebook's advertising business.
  • Play a strategic role in developing cross-platform and cross-media measurement approaches and learning agendas for global clients.
  • Conduct in-depth standard and custom ad effectiveness studies/meta-analysis for Facebook global advertisers to understand the relative impact of different marketing strategies across digital platforms and across media.
  • Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches.
  • Engage in senior client conversations, presentations of results, and consult internally with sales teams to advise them on marketing best practices using evidence-based insights.
  • Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships.
Requirements
  • Experience in research, analytics, or ad effectiveness.
  • A bachelor's degree in psychology, statistics, economics, behavioral or social science, or a related field.
  • An understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques.
  • Experience with statistical analysis, including but not limited to experimental design, modeling, or advertising research.
  • Experience building connections with customers and team members through effective communication and collaborating cross-functionally.
  • Comfortable communicating complex topics to a non-technical audience and experience inspiring action based on data-driven insights, including influencing advertiser planning and buying behavior.
  • A track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner.