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Digital Marketing Strategist

2 months ago

Troy, Michigan, United States The Henry Ford Health System Full time
Senior Digital Marketing Specialist

The senior digital marketing specialist plays a pivotal role in driving HAP's digital communications strategy, overseeing channel ownership and implementation to effectively engage with consumers, prospects, members, and providers. This individual will leverage HAP's digital marketing and CRM systems to develop and execute targeted campaigns, ensuring seamless integration with business objectives.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to drive consumer engagement and conversion.
  • Collaborate with cross-functional teams to integrate digital marketing efforts with business objectives.
  • Utilize data analytics to inform marketing decisions and optimize campaign performance.
  • Stay up-to-date with industry trends and best practices in digital marketing.

Requirements:

  • Proven experience in digital marketing, with a focus on channel ownership and implementation.
  • Strong understanding of digital marketing systems and tools.
  • Excellent communication and project management skills.
  • Ability to work collaboratively in a fast-paced environment.