Distribution Marketing Manager

4 weeks ago


Troy, Michigan, United States Aptiv Full time
About the Role

This is a key position within the marketing team for Aptiv's Connection Systems (CS) business, a global organization generating $4 Billion in revenue with 20,000 employees across 5 continents.

Key Responsibilities
  • Partner with distribution sales and product line management teams, as well as marketing teams at distributors, to effectively promote Aptiv CS solutions.
  • Develop and execute integrated marketing plans to promote priority products, including new product introductions.
  • Communicate the product promotion roadmap to internal and external stakeholders.
  • Ensure availability of marketing materials for product promotions, such as datasheets, brochures, product briefs, and physical product displays.
  • Develop messaging that clearly communicates the value of our products.
  • Work externally with distributors to define and execute marketing programs that feature Aptiv products on their digital platforms.
  • Plan and support technical trainings for distribution partners aligned with product promotion strategy and customer needs.
  • Confirm Aptiv is properly branded and solutions are accurately represented on distributor marketing outlets, including websites, documentation, events, and advertisements.
  • Partner with the e-catalog/product information management team to ensure distributors have the required data.
  • Partner with product management and strategy teams to perform distribution-related marketing research and analysis.
Requirements
  • 5+ years' experience in channel marketing, preferably in the automotive industry.
  • Demonstrated track record in developing and executing product and customer marketing strategies.
  • Proven ability to understand complex solutions and communicate them in an accessible way.
  • Strong verbal and written communication skills.
  • Highly proficient in Microsoft PowerPoint and other MS Office tools. Proficiency in InDesign, Photoshop, Illustrator, or other Adobe tools is an advantage.
  • Demonstrated experience in managing complex stakeholders, with the ability to address, influence, and work with multiple constituencies.
  • Experience working in a fast-paced, collaborative environment with high performance expectations and ownership of results.
  • Creative thinker.
  • Bachelor's degree in marketing, business administration, or engineering.
About Aptiv

Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity, or beliefs.

We prioritize safety and strive for a world with zero fatalities, zero injuries, and zero accidents.

We offer a competitive health insurance package, hybrid and flexible working hours, paid time off, relocation assistance, learning and development opportunities, and more.



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