Marketing Director

5 days ago


Troy, Michigan, United States Jobot Full time
Marketing Director - Real Estate Development

We are seeking a highly experienced Marketing Director to join our Real Estate Development team. As a key member of our leadership team, you will be responsible for developing and executing strategic marketing plans to drive business growth and increase brand awareness.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to attract potential customers and retain existing ones.
  • Lead and manage all PPC campaigns, including Google Ads and Bing Ads.
  • Utilize social media channels effectively to deliver marketing content and engage with our target audience.
  • Optimize website content for SEO to increase organic search visibility and traffic.
  • Develop and manage marketing budgets to ensure effective ROI.
  • Drive brand strategy to increase brand awareness and market share.
  • Oversee the creation, execution, and analysis of paid social campaigns.
  • Lead and manage the digital media strategy, including content development and distribution across multiple platforms.
  • Develop and execute go-to-market strategies for new products or services.
  • Collaborate with cross-functional teams to develop marketing strategies and initiatives.
  • Analyze data to determine campaign efficiency and make data-driven decisions.
Requirements:
  • Minimum 5+ years of experience in a marketing director role.
  • Proven experience developing marketing plans and campaigns.
  • Strong knowledge of digital marketing, including PPC, SEO, Google Ads, Bing Ads, and social media platforms.
  • Experience with paid social, brand strategy, paid media, digital media, social media, advertising, and go-to-market strategies.
  • Strong understanding of the property management and real estate markets in the finance industry.
  • Excellent leadership, communication, and decision-making skills.
  • Bachelor's degree in marketing, business, or related field.
  • Strong analytical skills, with a goal-oriented attitude.
  • Excellent understanding of the full marketing mix.
  • Up-to-date with latest trends and marketing best practices.
  • Comfortable working with numbers, metrics, and spreadsheets.
  • Excellent command of the English language.

We offer a competitive salary, full benefits, 401k, annual bonus, PTO, and career growth opportunities. If you are a motivated and experienced marketing professional looking to take your career to the next level, please apply now.


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