Brand Marketing Manager

3 days ago


Troy, Michigan, United States Jars Cannabis Full time
Job Title: Brand Marketing Manager

At JARS Cannabis, we're seeking a highly motivated and experienced Brand Marketing Manager to lead our marketing efforts for our vertically integrated brand portfolio. As a key member of our team, you will be responsible for developing and executing innovative marketing strategies to win over consumers, drive sales, and support our wholesale brands.

Key Responsibilities:

  • Conceptualize and manage account programming in collaboration with sales and marketing teams.
  • Lead regional product launches, innovation, and campaigns, ensuring cross-functional support.
  • Leverage all parts of the marketing mix to create effective brand programs, including advertising, trade, digital, promotional, events, and more.
  • Hire, manage, and onboard specialists, leading with development and coaching.
  • Project management for marketing initiatives that build brand awareness, support trade, and win consumers.
  • Work with 3rd Party Vendors to curate and support brand swag, education, merchandising, collateral, etc.
  • Collaborate with creative, sales, and operations to build strong brand marketing plans.
  • Identify market opportunities that authentically align with the brand portfolio.
  • Stay up to date with cannabis regulations, policies, and trends to ensure marketing program feasibility and success.
  • Create measurable goals and objectives for all brands' marketing initiatives within the portfolio and recap with evaluation of ROI.

Requirements:

  • Minimum 5 years of marketing experience in a similar role.
  • Exceptional knowledge of the cannabis industry.
  • Success in collaborative and innovative environments.
  • Ability to travel up to 25%.
  • Must be 21 years of age or older and have reliable transportation.
  • Must be willing to submit to a background check.

Employee Benefits:

  • Free Employee Assistance Program.
  • Health, Dental & Vision Insurance (full-time employees only).
  • Life Insurance.
  • Work-From-Home Fridays.
  • Paid Volunteering.
  • 401(k) Plan.
  • Paid Sick Leave.
  • Employee Discount.
  • Internal Growth Opportunities.

JARS Cannabis is an Equal Opportunity Employer.

We are committed to creating an inclusive workplace environment that celebrates the intersection of cannabis with creativity, community, and collaboration. If you're passionate about marketing and the cannabis industry, we encourage you to apply for this exciting opportunity.



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