Social Media Advertising Specialist

2 weeks ago

Columbus, Ohio, United States Smith Full time
Job Overview

Salary:
Smith is a leading global performance commerce agency, dedicated to transforming client potential into measurable outcomes. This role offers flexibility with remote or hybrid work options.

At Smith, we pride ourselves on our ability to foster purposeful growth through data-driven marketing strategies. Our expertise spans various industries, including healthcare, retail, consumer brands, B2B distribution, finance, and professional services, allowing us to build collaborative relationships with growth-oriented brands.

Position Summary

The Social Media Advertising Specialist will take charge of the strategic planning and daily management of clients' paid social marketing efforts. This includes integrating social media into the overall media strategy and overseeing account development. The ideal candidate will have a strong background in major social platforms such as Meta, TikTok, LinkedIn, and Reddit, as well as experience in paid search and other digital media channels. Familiarity with programmatic buying is a plus.

Key Responsibilities

Delivering Client-Focused Results

  • Guide clients strategically across various digital media channels.
  • Develop and manage media buys for multiple advertising platforms while ensuring effective execution of paid media campaigns.
  • Monitor campaign performance to meet or exceed objectives, providing recommendations for enhancements.
  • Engage deeply with clients to understand their business and audience, delivering tailored results.
  • Manage campaign budgets effectively, pacing expenditures according to allocated budgets.
  • Utilize automated bidding strategies in management platforms to optimize performance based on diverse campaign goals.
  • Stay informed on industry trends and continuously enhance expertise in the field.

Collaborative Team Engagement

  • Contribute to the strategic direction of assigned accounts.
  • Collaborate with a team of digital marketing professionals, including media buyers, SEO specialists, content marketers, account managers, and UX designers to align campaign strategies.
  • Assist in data collection and ensure accurate reporting to meet client-specific needs.
  • Participate in the ongoing development of paid media team members through regular training and knowledge-sharing sessions.

Qualifications

  • A minimum of 3 years of experience in executing Paid Social campaigns.
  • Proficient in the Meta Ads platform and other social advertising networks.
  • Strong analytical skills for data extraction, analysis, and summarization.
  • Experience in creative problem-solving for marketing concepts.
  • Excellent organizational and time management skills for independent work.
  • Effective communication skills for interaction with team members and clients.
  • Experience with pixel implementation.
  • Results-driven and pragmatic approach.
  • A commitment to ethical practices.

Preferred Qualifications

  • Bachelor's degree in Marketing, Advertising, Communications, or Business.
  • Cross-channel experience in Search, Social, Programmatic, and Retail.
  • Background in creative roles such as copywriting, content creation, or design.
  • A willingness to learn new skills and share knowledge with team members.
  • A collaborative spirit and enjoyment of dynamic work environments.
  • A desire to take a leadership role with clients.

Benefits: Comprehensive medical, dental, and vision coverage, investment matching, paid time off, parental leave, flexible work schedules, paid holidays, opportunities for continuing education, volunteer initiatives, team-building events, and in-office snacks.

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