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Social Media Advertising Specialist

2 months ago

Columbus, Ohio, United States Smith Full time
Job Overview

Salary:
Smith is a leading global performance commerce agency. This role can be performed remotely or in a hybrid capacity.

At Smith, we transform client potential into measurable performance. Unlike agencies that focus on specific industries or digital tactics, our marketing service line is dedicated to purposeful growth. By understanding each business and its objectives, we foster collaborative relationships with our clients, leveraging data-driven marketing to achieve tangible results. This enables us to partner with growth-oriented brands across diverse sectors, including healthcare, retail, consumer goods, B2B distribution, finance, and professional services.

Position Responsibilities

Achieve Performance-Driven Outcomes for Clients

  • Strategically advise clients across various digital media channels.
  • Develop and manage media purchases for different advertising platforms while overseeing daily paid media operations.
  • Ensure campaigns meet or exceed established goals, providing regular recommendations for enhancements.
  • Demonstrate a commitment to understanding the client's business and audience to deliver tailored results.
  • Manage multiple campaign budgets effectively.
  • Utilize automated bidding strategies to optimize performance based on specific campaign objectives.
  • Stay informed about industry trends and strive to become an expert in the field.

Collaborate with a Team of Strategists

  • Contribute to the strategic direction of assigned accounts.
  • Work in conjunction with a team of digital marketers, including media buyers, SEO specialists, content creators, account managers, and UX designers to align campaign strategies.
  • Assist in data collection and ensure accurate reporting to meet client-specific requirements.
  • Participate in the ongoing development of paid media team members through regular training and knowledge-sharing sessions.

Qualifications We Seek

  • A minimum of 3 years of experience in executing Paid Social campaigns.
  • Strong proficiency in the Meta Ads platform and other social advertising networks.
  • Experience in data analysis and summarization.
  • Proven ability to develop creative solutions to problems.
  • Excellent organizational and time management skills for independent work.
  • Strong communication skills to engage effectively with team members and clients.
  • Familiarity with pixel implementation.
  • Results-oriented mindset.
  • A commitment to ethical practices.

Additional Qualifications That Stand Out

  • A Bachelor's degree in Marketing, Advertising, Communications, or Business is preferred.
  • Experience across multiple channels—Search, Social, Programmatic, Retail, etc.
  • Background in creative roles such as copywriting, content creation, design, or influencer marketing.
  • A willingness to learn new skills and share knowledge with team members.
  • Enjoyment of a dynamic and collaborative work environment.
  • A desire to take the lead in client relationships.

Benefits: Comprehensive medical, dental, and vision coverage, investment matching, paid time off, parental leave, flexible work schedules, paid holidays, opportunities for continuing education, volunteer initiatives, team-building events, and in-office refreshments.