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Advertising Sales Leader

2 months ago

Columbus, Ohio, United States Nexstar Broadcasting Full time

Nexstar Broadcasting

- Sales Manager
As a prominent player in the local broadcasting sector, Nexstar Broadcasting is on the lookout for a Sales Manager to oversee operations within our digital and broadcast advertising divisions.

This role is pivotal in driving revenue growth and ensuring our sales team excels in delivering exceptional results.

Key Responsibilities:
- Formulate and implement effective sales strategies aimed at surpassing digital and new business revenue goals.
- Lead, mentor, and inspire a team of local Account Executives, fostering a culture of success and achievement.
- Propel local revenue expansion for the station, enhancing market share and visibility.
- Manage all aspects of digital sales products, including inventory oversight and pricing tactics.
- Oversee the digital sales pipeline, establishing budgets for individual Account Executives.
- Support Account Executives in prospecting, strategizing, negotiating, and finalizing deals.
- Collaborate with the corporate digital team on sales initiatives and group projects.
- Contribute to the enhancement of our online presence through website and social media updates.
- Maximize revenue potential from both new and existing accounts.
- Conduct regular training sessions for Account Executives, emphasizing digital offerings.
- Assist in recruiting skilled sales professionals.

Qualifications:
- A Bachelor's degree in Marketing, Advertising, Mass Communications, or a related discipline, or equivalent experience.
- A minimum of three years in sales, ideally within the broadcasting or digital sectors.
- Proven experience in leading and motivating teams, setting performance benchmarks, and monitoring outcomes.
- Ability to define long-term objectives and develop strategies to achieve them.
- Strong coaching and mentoring skills to enhance team capabilities.
- Excellent organizational skills, attention to detail, and a proactive approach.
- Capacity to manage multiple tasks and prioritize effectively.
- Familiarity with digital technologies such as Google Analytics, SEM/SEO, and social media platforms.
- Proficient in Microsoft Office Suite and media sales tools.

For further insights into Nexstar Broadcasting, please explore our corporate resources.