Marketing Coordinator

5 days ago

Sacramento, California, United States Aramark Full time
Job Summary

We are seeking a highly motivated and experienced Marketing Coordinator to join our team at Aramark. As a Marketing Coordinator, you will play a crucial role in supporting key business initiatives, such as meal plan sales, social media management, and consumer engagement.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Plan and execute meal plan sales tabling events and activities around campus to drive revenue.
  • Measure and Analyze Performance: Measure the effectiveness and sales data for each initiative to help develop action plans that further strengthen our dining program.
  • Manage Marketing Interns: Manage marketing student interns, including hiring, training, and day-to-day management.
  • Coordinate Events: Create, coordinate, and execute the events calendar in collaboration with the operations team and other marketing team members to engage students.
  • Design Promotional Materials: Collaborate with team members to design needed promotion materials such as brochures, posters, signage, flyers for events or operational needs.
  • Manage Social Media: Maintain all social media platforms, including developing and executing innovative content.
  • Produce High-Quality Content: Produce high-quality photos and videos to create captivating content, drive brand awareness, and engage audiences, capitalizing on promotions and events.
  • Manage Website Content: Manage website content, enhancements, and further development.
  • Identify New Opportunities: Work with the Marketing Manager to identify new marketing opportunities by category, recommend actions, plan projects, estimate costs, and manage projects to completion.
  • Support Marketing Reports: Assist in the ongoing development of marketing reports for all stakeholders.
  • Develop Annual Marketing Plan: Support the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation.
Requirements
  • Bachelor's Degree: Bachelor's Degree in advertising, communications, marketing, business, or a relevant field.
  • Experience: At least 1-2 years of event planning or marketing experience supporting public events.
  • Skills: Outstanding knowledge and skills of all social media, experience with Emplifi a plus; excellent graphic design and video editing skills, experience with Canva a plus.
  • Abilities: Ability to balance multiple projects while meeting demanding deadlines, producing high-quality work, and projecting a positive attitude.
  • Communication Skills: Strong communication skills with the ability to understand and follow directions effectively.
  • Organization Skills: Strong organization skills and attention to detail.
  • Availability: Willingness to cover events during nights and weekends as needed.

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