Senior Marketing Director for Americas Field Operations
1 month ago
About Us
">At Qualtrics, we're a team of innovators passionate about creating technology that positively impacts businesses and makes them more human. Our software empowers organizations to deliver exceptional frontline experiences, build high-performing teams, and design products people love.
">Our Mission
">We're on a mission to bring humanity, connection, and empathy back to business. To achieve this, we're seeking an exceptional Senior Marketing Director for Americas Field Operations to join our global marketing organization.
">The Role
">This is a unique opportunity to lead a dedicated field region, developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue. You'll partner closely with sales leadership to develop comprehensive go-to-market strategies, focused on expanding the Qualtrics business across the Americas - US geographies and industries, Canada, and Latin America.
">Your Responsibilities
">- ">
- Taking ownership of developing and implementing the Americas marketing strategy, plans, and budget.">
- Collaborating with sales and customer success leadership on shared GTM plans.">
- Nurturing a team of field and ABM marketers in both the US and Latin America, focusing them on activities that drive exponential growth in the regions.">
- Developing, leading, and executing ABM and executive programs to engage target Enterprise accounts in alignment with our acceleration and growth objectives.">
- Utilizing various tactics, such as events, sponsorships, thought leadership, communications, executive briefings, scaled demand programs, and direct marketing, based on account analysis and growth strategies developed with Sales.">
- Collaborating with sales leadership and account teams to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.">
- Working with the global scaled demand teams to launch personalized experiences, including microsites, for key accounts and create scalable content such as executive briefings, blogs, videos, and infographics.">
- Partnering with the digital acquisition to drive digital awareness through paid search and social campaigns across multiple social platforms.">
- Utilizing data, insights, and best practices to design, implement, and report on effective ABM campaigns and programs across various channels and platforms.">
What We're Looking For
">- ">
- A minimum of 12-15 years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).">
- A proven track record of delivering measurable commercial results.">
- The ability to travel across the Americas is required for this position.">
Salary Range
">$265,000—$442,000 USD per year.
">Why Qualtrics?
">We're a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. Our work-life integration is deeply important to us, with frequent office events, team outings, and happy hours. We're committed to creating an environment where everyone feels safe and comfortable coming to work and can make their best possible contribution to our team.
">Our Team's Favorite Perks and Benefits
">- ">
- A bonus each year for an experience of your choosing.">
- A worldwide and diverse community that enjoys helping each other.">
- Flexible work arrangements, including our hybrid work model, which allows for three in-office days per week and flexibility to work from anywhere else.">
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