Strategic Marketing Leader for Home Health Segment

2 weeks ago


Étreux, Hauts-de-France, United States CLevelCrossing Full time
About Humana

Humana, a Fortune 50 market leader in integrated healthcare, is committed to helping people achieve lifelong well-being. As a company focused on the health and well-being of those we serve, we provide progressive benefits that advance the employment experience and vitality of our associate community.

About the Role

We are seeking an experienced marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. This strategic position will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success of our largest Home Health business in the country.

Key Responsibilities:
  • Patient Acquisition and Engagement: Drive patient acquisition, engagement, and retention through tight relationships with sales functions and direct-to-consumer strategies.
  • Marketing Strategy Development: Define marketing approaches for existing fee-for-service and emerging value-based care business models in home health.
  • Sales Enablement: Partner with sales functions to develop strategies and support capabilities for building business through referrers.
  • Clinical Innovation: Partner with clinical innovation teams to define and launch new services.
  • Portfolio Marketing: Lead Portfolio Marketing approach for the segment.
Requirements

The successful candidate will have broad and diverse marketing leadership experience, including sales enablement, B2C, B2B, and digital marketing. A degree in Marketing or a related field is required, along with a track record of spearheading marketing best practices and innovation.

About the Opportunity

This role offers a unique opportunity to drive growth and innovation in our Home Health segment. With a strong marketing leader at the helm, we can expand our reach and improve outcomes for our patients.

What We Offer

At Humana, we offer a competitive salary range of $140,000 - $170,000 per year, depending on experience. We also provide a comprehensive benefits package, including medical, dental, and vision coverage, as well as 401(k) matching and paid time off.



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