Email Marketing Specialist
2 weeks ago
PSG Global Solutions is a prominent player in the energy sector, focusing on innovative solutions for gas and electric utilities.
Position Summary
The role of the Email Marketing Specialist involves managing comprehensive marketing initiatives across both traditional and digital platforms. The ideal candidate will have a strong background in email marketing and a passion for enhancing customer engagement through targeted campaigns.
Key Responsibilities
- Oversee and execute marketing strategies across various channels, emphasizing email marketing.
- Utilize marketing automation tools to develop and manage email campaigns, ensuring optimal customer experience.
- Analyze data to inform decision-making, employing A/B testing and optimization techniques.
- Collaborate with cross-functional teams to align marketing efforts and enhance brand visibility.
- Maintain and update website content, focusing on user engagement and information accuracy.
- Design and implement email campaigns, including onboarding and promotional initiatives.
- Conduct quality assurance testing on email assets to ensure successful deployment.
The successful candidate will possess:
- A minimum of 5 years of experience in marketing, particularly in email marketing and automation.
- Strong analytical skills with the ability to interpret data effectively.
- Excellent communication and organizational abilities.
- Experience with Oracle Eloqua or similar marketing automation platforms is preferred.
- Familiarity with web content management systems and HTML is advantageous.
All applications will be handled confidentially in accordance with EEO guidelines.
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Email Marketing Specialist
2 weeks ago
Baltimore, Maryland, United States PSG Global Solutions Full timeCompany OverviewPSG Global Solutions is a prominent player in the energy sector, focusing on innovative solutions for gas and electric utilities.Position SummaryWe are seeking a dedicated Marketing Consultant to enhance our email marketing initiatives and support our digital marketing efforts. The ideal candidate will have a strong background in managing...
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