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Marketing Operations Specialist

2 months ago

Baltimore, Maryland, United States ZeroFOX Full time
Job Overview

Salary:

OPPORTUNITY SUMMARY

As a frontrunner in external cybersecurity, ZeroFox has achieved remarkable success, yet even greater potential lies ahead. Our mission is to safeguard organizations from cyber threats that emerge beyond the digital perimeter, offering clients a cohesive platform experience that addresses numerous threat scenarios.

As we expand, ZeroFox is in search of a data-oriented Marketing Operations Specialist who is enthusiastic about making a substantial impact. Your role will focus on data examination, reporting, and delivering actionable insights that will enhance our marketing strategies, foster business growth, and elevate engagement levels. You will collaborate closely with Demand Generation, Intelligence, Product Marketing, Customer Success, and Sales teams.

The ideal candidate will possess a robust background in data analysis and be adept at conveying narratives through data. They should be capable of articulating and explaining technical concepts to a diverse audience. Previous experience with Marketo and Salesforce or similar technologies is essential. The ability to navigate ambiguity and adapt swiftly in a dynamic environment is crucial.


Key Responsibilities

  • Focus on data analysis, reporting, and providing actionable insights that will enhance our marketing strategies, drive business growth, and improve engagement.
  • Assist in the creation of comprehensive KPIs and scorecards for monitoring marketing performance.
  • Gather, cleanse, and analyze marketing data from various sources to uncover trends and opportunities for enhancement.
  • Work collaboratively with cross-functional teams to share relevant insights, identify process bottlenecks, and recommend areas for improvement.
  • Develop strategies to enhance data for marketing attribution reporting.
  • Utilize data from multiple sources to identify customer segments and personas through analysis, aiding in the development of targeted marketing initiatives.
  • Support the development and reporting of KPIs for marketing performance.
  • Proactively analyze data to discover trends, establish KPIs, and apply appropriate hypothesis testing.
  • Offer recommendations that improve future campaign performance and metrics.
  • Collaborate with the business intelligence team to create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact in a unified dashboard.
  • Establish and uphold marketing operations processes and documentation.
  • Conduct other ad hoc analyses and projects as assigned.

Required Qualifications and Skills

  • We seek an individual who can analyze data, identify trends, and devise strategies to optimize our marketing efforts while working collaboratively with our marketing team.
  • 2+ years of hands-on experience with Marketing Automation Platforms (preferably Marketo) as an administrator or power user.
  • 3+ years of experience in analyzing and constructing data dashboards for Account-Based Marketing (ABM) and campaign performance.
  • Strong proficiency in data analysis and visualization tools such as Superset, Power BI, Excel, Looker, Tableau, etc.
  • Ability to work with large datasets to extract actionable insights.
  • Capability to question and troubleshoot data effectively.
  • Experience with Customer Relationship Management (CRM) systems (Salesforce).
  • Excellent follow-through and follow-up skills.
  • Ability to multitask, prioritize, and manage time efficiently.
  • Proactive approach – when identifying a problem or area for improvement, you take initiative.


Desired Qualifications and Skills

  • This individual should also possess a strong customer-centric mindset and be able to think critically and strategically about the customer experience.

ABOUT ZEROFOX

ZeroFox's mission is straightforward: we protect our clients - their data, assets, and personnel - across the internet. Through AI-driven technology, global intelligence gathering, and services provided by a team of expert analysts and threat hunters, we equip clients with the protection and intelligence necessary to counter a new wave of attacks on the surface, deep, and dark web. Now is an excellent time to become part of the Fox Den: with over $150M in funding to date, recognition from Forrester as a leader in brand intelligence, and numerous awards and accolades, joining the ZeroFox team means being part of a culture committed to excellence and growth. This commitment extends to the success of each employee, enabling you to be the best version of yourself within a top-tier team.

Equal Opportunity, Diversity & Inclusion We strive to build a team that reflects a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunities without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.