Demand Generation Strategist

3 weeks ago


San Diego, California, United States oilandgas Full time

About Us

Webstacks is a high-performance website operations and growth marketing agency established in 2020.

We have quickly grown into a 55-person company due to our innovative website operations methodology, strong partnerships, and high-growth clients.

Our team's dedication is humbling, and we are looking for another motivated individual to help us reach the next level.

Our Mission

We aim to transform the way the world's most influential SaaS, FinTech, and Blockchain companies compete in today's digital landscape.

Position Overview

The Director of Demand Generation at Webstacks is a critical role responsible for driving the growth and success of our marketing efforts.

This role is pivotal in developing and implementing strategies for paid advertising and other demand generation tactics.

You will work closely with the internal marketing team, influencing and guiding them towards achieving our brand awareness, lead generation, and pipeline generation goals.

Key Responsibilities

  1. Accountable for the quality of pipeline generation for Webstacks.
  2. Provide clear and actionable feedback to all marketing campaigns.
  3. Develop and execute comprehensive demand generation strategies to drive brand awareness, lead generation, and pipeline growth.
  4. Manage and optimize paid advertising campaigns on platforms such as Google, LinkedIn, and other relevant channels.
  5. Collaborate with the Marketing Operations Strategist, Digital Marketing Manager, Content Marketer, and third-party vendors to align on strategies and ensure cohesive execution.
  6. Document and refine processes and tactics to ensure repeatable success in demand generation activities.
  7. Provide mentorship and indirect leadership to the marketing team, fostering a culture of continuous improvement and innovation.
  8. Analyze campaign performance data to derive insights and optimize future strategies.
  9. Stay up-to-date with industry trends and best practices in demand generation and paid advertising.
  10. Work closely with the Head of Growth to ensure alignment with overall business goals and objectives.

Requirements

  • Proven experience in a senior marketing role with a focus on demand generation and paid advertising.
  • Strong expertise in managing paid advertising campaigns on Google, LinkedIn, and other relevant platforms.
  • Familiarity with HubSpot (Marketing Hub, Sales Hub, Service Hub), Builder CMS.
  • Excellent analytical skills with the ability to derive actionable insights from campaign performance data.
  • Strong communication and collaboration skills, with the ability to influence and mentor team members.
  • Experience in a B2B tech marketing environment is preferred.
  • Ability to work independently and take initiative in a fast-paced, dynamic environment.

What You'll Love About This Role

You will play a crucial role in shaping the future of our marketing efforts and driving the growth of our agency.

You will have the opportunity to work with a talented and dedicated marketing team, providing guidance and mentorship to help them grow and succeed.

You will be at the forefront of industry trends and innovations, constantly learning and applying new strategies to stay ahead of the competition.

You will have the autonomy to develop and implement your vision for demand generation, making a significant impact on our business.

Working with B2B tech companies, you will be engaged with exciting, forward-thinking industries that are driving innovation in the market.

What You'll Face

The role requires a high level of responsibility and accountability for the success of our demand generation efforts.

Managing multiple paid advertising campaigns and ensuring their success can be challenging and requires constant optimization.

You will need to navigate complex and sometimes conflicting feedback from various stakeholders and clients.

The fast-paced nature of the tech industry means you will need to stay on top of the latest trends and adapt quickly to changes in the market.

Balancing the demands of different projects and clients can be stressful and require excellent time management skills.

Benefits and Perks

  • Unlimited vacation policy
  • Health, dental, and vision insurance
  • Matched 401(k)
  • MacBook
  • 8 weeks of paid parental leave
  • Constant growth and learning opportunities
  • Work-life balance
  • Exciting and innovative projects that offer professional growth and advancement opportunities.
  • Collaborative and supportive work environment that values teamwork and individual contributions.
  • Opportunity to make a real impact on the company and its customers.

Salary Range

$100,000-$120,000 USD



  • San Francisco, California, United States A S S E M B L E D Full time

    We're seeking a seasoned Demand Generation Campaign Strategist to join our team at Assembled. In this role, you'll be responsible for planning, executing, and optimizing multi-channel demand generation campaigns with a primary focus on LinkedIn and Google Ads.The ideal candidate has a proven track record of creating and managing successful B2B campaigns,...


  • San Diego, California, United States oilandgas Full time

    About UsWebstacks is a high-performance website operations and growth marketing agency established in 2020. We have quickly grown into a 55-person company due to our innovative website operations methodology, strong partnerships, and high-growth clients. Our team's dedication is humbling, and we are looking for another motivated individual to help us reach...


  • San Diego, California, United States oilandgas Full time

    About UsWebstacks is a high-performance website operations and growth marketing agency established in 2020. We have quickly grown into a 55-person company due to our innovative website operations methodology, strong partnerships, and high-growth clients. Our team's dedication is humbling, and we are looking for another motivated individual to help us reach...


  • San Francisco, California, United States Stytch Full time

    At Stytch, we're building the future of user authentication, and we're looking for a talented Demand Generation Lead to join our team.This role is a pivotal part of our go-to-market strategy, aligning sales and marketing efforts to maximize our impact. You'll create effective sales plays, account-based marketing campaigns, and intent-based marketing...


  • San Francisco, California, United States Stytch Full time

    Job DescriptionStytch is a leading identity platform that provides authentication, authorization, and fraud APIs for developers. We're seeking a skilled Demand Generation Lead to drive our go-to-market impact and maximize sales and marketing alignment.As a Demand Generation Lead, you will play a pivotal role in creating effective sales plays, account-based...


  • San Mateo, California, United States Openprise Full time

    About OpenpriseWe are the pioneer in delivering the first end-to-end data automation cloud for RevOps, making data management and automation simple for the growing organization that is Revenue Operations. Our innovative, no-code platform is the backbone of this ops-led transformation.The RoleThe Director, Demand Generation will lead our demand generation...


  • San Diego, California, United States ServiceNow Full time

    Senior Digital Marketing StrategistWe are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our nurture team at ServiceNow. This role is critical in driving our email marketing efforts across various strategic events, webinars, and field marketing events.The ideal candidate will have a strong background in email marketing,...


  • San Diego, California, United States DroneDeploy Full time

    About DroneDeployWe're a leading provider of reality capture software, empowering businesses to automate data collection and analysis using drones, robots, and 360 cameras.Job OverviewWe're seeking a Demand Generation Manager to lead our efforts in building demand and growth for our reality capture platform. As a key member of our Go-to-Market team, you'll...

  • Marketing Manager

    4 weeks ago


    San Francisco, California, United States Veeva Systems Full time

    Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster.We're committed to making a positive impact on our customers, employees, and communities.As a Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American...


  • San Diego, California, United States ServiceNow Full time

    Job Title: Senior Digital Marketing StrategistWe are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our nurture team at ServiceNow.Key Responsibilities:Develop and manage effective segmentation, cadence, test methodologies, and tactics for demand generation email campaigns.Oversee and enforce email strategy,...


  • San Diego, California, United States ServiceNow Full time

    Job OpportunityWe are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our nurture team at ServiceNow. This role is critical in driving our email marketing efforts across various strategic events, webinars, and field marketing events.Key Responsibilities:Develop and manage effective segmentation, cadence, test...


  • San Diego, California, United States Kasa Living Full time

    Location:This role is fully remote [US]. As a Portfolio Revenue Strategist, you will be responsible for maximizing revenue and profitability across our diverse portfolios consisting of Hotels and Multifamily Buildings.You will have significant autonomy to drive performance by creating new revenue initiatives, developing cutting-edge pricing programs, and...


  • San Francisco, California, United States First Round Capital Full time

    About First Round CapitalFirst Round Capital is a venture capital firm that focuses on supporting founders at the earliest stages of company building. We work closely with our portfolio companies to help them achieve product-market fit and drive growth.About the Demand Generation Director RoleWe are seeking an experienced Demand Generation Director to join...


  • San Francisco, California, United States Instabug Full time

    About Instabug:Instabug is a leading platform for mobile developers that provides comprehensive bug and crash reporting, in-app feedback, and user surveys.Our mission is to empower mobile teams to create the best app experiences possible by providing real-time insights and tools to optimize app performance and user engagement.Position Overview:Instabug seeks...


  • San Francisco, California, United States Instabug Full time

    About InstabugInstabug is a leading platform for mobile developers that provides comprehensive bug and crash reporting, in-app feedback, and user surveys. Our mission is to empower mobile teams to create the best app experiences possible by providing real-time insights and tools to optimize app performance and user engagement.Position OverviewInstabug is...


  • San Francisco, California, United States Tik Tok Full time

    Product Innovation StrategistTikTok is a leading destination for short-form mobile video, inspiring creativity and bringing joy to users worldwide. As a Product Innovation Strategist, you will play a key role in driving impact for ourselves, our company, and the communities we serve.Key Responsibilities:Develop and maintain a deep understanding of the global...


  • San Francisco, California, United States Virtual Full time

    We're seeking a Senior Product Marketing Strategist to play a critical role in developing and executing our go-to-market strategy.This contractor will focus on product launches, demand generation, and field enablement, with an emphasis on creating content that resonates with both technical and non-technical audiences.You'll collaborate closely with Product,...

  • Demand Planner

    4 weeks ago


    San Diego, California, United States IRRAS USA Inc. Full time

    Demand Planner Job DescriptionAbout the Role:The Demand Planner is a critical member of our team, responsible for combining data analytics with planning and management skills to drive material flow from receipt to delivery. This role requires a unique blend of technical and business acumen, with a focus on converting data into actionable insights that drive...


  • San Francisco, California, United States Welcome Full time

    About the Role:We are seeking a seasoned Demand Generation Leader to drive our sales pipeline and accelerate the velocity of prospects. As a key member of our marketing team, you will own the overall marketing demand generation strategy, including SEM, SEO, ABM, and additions to the marketing technology stack.Your Responsibilities:Fill the sales pipeline and...


  • San Francisco, California, United States Prelay Full time

    About the Role:Prelay is a leading company in the B2B SaaS industry, and we're looking for a skilled Director of Demand Generation to join our marketing team. As a key member of our team, you will be responsible for developing and executing strategies to drive lead and pipeline generation, ensuring a strong presence in the market.You will work closely with...