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Ecommerce Manager
2 months ago
We are seeking a highly skilled and experienced Ecommerce Manager to join our team at Corsair. As a key member of our marketing department, you will play a pivotal role in driving qualified traffic to our website and contributing to the growth of our direct-to-consumer business.
Key Responsibilities- Strategic Promotion and Campaign Planning:
- Develop and manage our yearly promotion and campaign calendar, ensuring alignment with overall business objectives and effective communication across teams.
- Collaborate closely with team leads to align on strategic directions for monthly campaigns and promotions.
- Develop and manage promotional forecasts using ASP and unit sales targets to project promo lift.
- Formulate and execute e-commerce channel strategies that align campaigns, promotions, new product introductions, and partnership executions.
- Comprehensive Asset Management:
- Design and oversee the execution of a master asset calendar, strategically positioning homepage, landing page, and promotional content to maximize customer engagement and conversion.
- Drive the creation of high-impact creative assets by submitting detailed briefs and ensuring alignment with the brand's vision and strategic objectives.
- Performance Insights:
- Synthesize and present performance recaps of promotions, offering strategic insights to the performance team and making data-driven recommendations to optimize future initiatives.
- Monitor KPIs and prepare regular reports for management, highlighting key findings and performance trends.
- Project and Process Leadership:
- Lead the strategic planning and execution of e-commerce projects, from managing Monday.com sprint boards to coordinating complex website tasks, ensuring timely delivery and scope adherence.
- Spearhead the development and implementation of new content management processes in Prismic, optimizing workflows and delegating tasks to maximize efficiency.
- Optimization and Innovation in E-Commerce Tools:
- Strategically manage the implementation of promotions in Magento, leveraging cart price rules to enhance customer experience and drive sales.
- Lead the strategic setup and analysis of A/B testing, using insights to continuously improve and refine e-commerce performance.
- E-Commerce Growth and Development:
- Advocate for and present strategic e-commerce merchandising initiatives that drive significant business growth and enhance the customer experience.
- Oversee the intake and evaluation of new website requests, ensuring alignment with strategic business goals and delivering measurable value.
- Team Leadership and Innovation:
- Mentor and develop an E-Commerce Coordinator, fostering a culture of continuous learning and strategic thinking within the team.
- Lead the strategic adoption of new SaaS tools, ensuring alignment with broader e-commerce strategies and delivering measurable business outcomes.
- 5-7 years of DTC ecommerce experience in e-commerce operations, digital product management, and digital marketing.
- Strong analytical skills with a proven ability to use data to drive strategic decisions.
- In-depth experience working in e-commerce platforms such as Shopify and Prismic CMS.
- Experience with A/B testing, conversion rate optimization, and improving user experience.
- Excellent communication and teamwork skills, with an ability to work collaboratively across various departments.
- Proficiency in digital analytics platforms such as GA4 and CrazyEgg.
- Demonstrated project management skills with an ability to manage multiple projects in a fast-paced environment.
- Passion for gaming and a good understanding of the gaming community and trends.
- Bachelor's degree in marketing, business, or a related field.