Marketing Director for Digital Growth
4 weeks ago
We are seeking a highly motivated and results-driven Marketing Director for Digital Growth to lead our marketing initiatives and drive growth at J.R. Carlson Laboratories in Lincolnshire, IL.
Job Overview:
As a key member of our team, you will be responsible for developing and executing marketing strategies that enhance our brand awareness, increase customer acquisition, and optimize lead generation and conversion rates.
With a strong focus on digital marketing, you will plan, execute, and optimize marketing campaigns across various channels, including digital, social media, email, content, search engine optimization (SEO), and pay-per-click advertising (PPC).
Key Responsibilities:
- Develop and execute marketing strategies to drive growth and increase brand awareness
- Plan, execute, and optimize marketing campaigns across various channels
- Manage brand messaging to ensure consistency across marketing platforms
- Collaborate with external agencies and internal teams to enhance the user experience and maximize conversions
- Track and analyze the performance of marketing campaigns and prepare regular reports for senior management
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 2-5 years of experience in marketing, with at least 1 year of leadership or training experience
- Proven experience in digital marketing, campaign management, and lead generation
- Demonstrated ability to develop and execute successful marketing strategies
- Expertise in digital marketing channels including SEO, SEM, social media, email, and content marketing
- Strong leadership skills, excellent communication, project management, and organizational skills
Benefits:
- Medical, Dental, Life Insurance, 401k, Profit Sharing, and Fitness Center
Salary: $80,000-$90,000 annually, depending on experience
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