Senior Marketing Manager
3 weeks ago
Marketing Manager Job Description
LG Electronics is seeking a talented Marketing Manager to join our dynamic team. As a Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies that drive business growth and customer engagement.
Key Responsibilities:
- Develop and execute data-driven marketing campaigns to deliver business and brand equity goals.
- Partner with cross-functional teams to plan, develop, and execute end-to-end integrated campaigns.
- Lead commercialization of new product launches, translating functional and technical specs into compelling consumer propositions.
- Develop and manage campaign and new product launch asset toolkits to drive consistency of omni-channel communications.
- Support brand director on key activities including annual planning and budget management.
- Monitor and analyze marketing campaigns to drive actionable insights for future initiatives.
Requirements:
- Bachelor's degree in marketing or related field with 7+ years of digital marketing, marketing strategy, and/or new product commercialization experience.
- Experience in e-commerce marketing communication development and digital storytelling.
- Ability to develop and present compelling, engaging, and polished PowerPoint presentations.
- Strong attention to detail and ability to tightly manage timelines and budgets.
About LG Electronics
LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good,' embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.
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