Senior Marketing Manager

3 weeks ago


Englewood Cliffs, New Jersey, United States LG Electronics Full time

Marketing Manager Job Description

LG Electronics is seeking a talented Marketing Manager to join our dynamic team. As a Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and execute data-driven marketing campaigns to deliver business and brand equity goals.
  • Partner with cross-functional teams to plan, develop, and execute end-to-end integrated campaigns.
  • Lead commercialization of new product launches, translating functional and technical specs into compelling consumer propositions.
  • Develop and manage campaign and new product launch asset toolkits to drive consistency of omni-channel communications.
  • Support brand director on key activities including annual planning and budget management.
  • Monitor and analyze marketing campaigns to drive actionable insights for future initiatives.

Requirements:

  • Bachelor's degree in marketing or related field with 7+ years of digital marketing, marketing strategy, and/or new product commercialization experience.
  • Experience in e-commerce marketing communication development and digital storytelling.
  • Ability to develop and present compelling, engaging, and polished PowerPoint presentations.
  • Strong attention to detail and ability to tightly manage timelines and budgets.

About LG Electronics

LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good,' embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.



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