Marketing Analytics Lead

4 weeks ago

Englewood Cliffs, New Jersey, United States OwnBackup Full time
About the Role

We are seeking a highly skilled Marketing Analytics Manager to join our team at OwnBackup. This role will be responsible for supporting marketing operations through data-driven insights and analytics.

Key Responsibilities
  • Develop and execute advanced analytics strategies to drive data-driven decision-making across the marketing organization.
  • Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
  • Analyze, prioritize, and optimize revenue marketing programs (e.g. Digital Marketing, Events, Campaigns) to continuously maximize conversion rates, pipeline generation, and ROI.
  • Foster a culture of continuous improvement, innovation, and collaboration within the team.
Requirements
  • Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
  • Minimum of 5 years of experience in marketing operations, data analytics, or a related role, preferably within the software industry.
  • Proven track record of leading and scaling marketing operations and analytics teams.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Strong expertise in marketing automation platforms (e.g., Pardot, Marketo), CRM systems (e.g., Salesforce), ABM (e.g., 6sense), Chatbot, and data analytics tools (e.g., Looker, Google Analytics).
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
  • Demonstrated ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
  • Strong strategic thinking and planning skills, with a focus on driving results and achieving business objectives.
About OwnBackup

OwnBackup is a leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. We empower customers to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster.

We are dedicated to creating an environment where employees thrive, which is why base pay is only one part of the total compensation package that is provided to compensate and recognize employees for their work. This role may also be eligible for unlimited PTO, generous medical benefits, a 401(k) savings plan with a 4% employer match, discretionary bonuses/incentives, and stock options.

We are an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team and one culture that builds trust through transparency.

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