Senior E-commerce Marketing Strategist

18 hours ago


Cedar Park, Texas, United States Grace and Lace Full time
Job Overview

We are seeking a highly skilled Senior E-commerce Marketing Strategist to join our team at Grace and Lace. As a key member of our marketing department, you will be responsible for developing and executing end-to-end marketing strategies across multiple digital channels, including Shopify Plus, Tapcart, email, social media, paid advertising, influencers, and SEO.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies to increase traffic, boost conversions, and enhance brand visibility.
  • Manage and optimize paid advertising channels like Google Ads, Facebook/Instagram Ads, and other PPC platforms to drive high ROI and scale campaigns effectively.
  • Lead email and SMS marketing efforts using Klaviyo and other tools, crafting segmented campaigns to boost open rates, conversions, and customer loyalty.
  • Oversee on-page and off-page SEO strategies in coordination with content marketing efforts to increase organic traffic and site rankings.
  • Guide and direct our social media strategy as part of a comprehensive organic brand strategy, aiming to reach and grow our audience.
  • Build and manage relationships with influencers and brand ambassadors to create impactful partnerships, leveraging influencer content to enhance brand visibility and credibility.
  • Manage and enhance the VIP Perks loyalty program and referral programs to drive repeat purchases and increase CLTV, utilizing mobile app strategies via Tapcart to engage customers on the go.
Requirements

To succeed in this role, you will need:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • At least 4 years of experience in e-commerce marketing, preferably in fashion or retail.
  • Proficiency with Shopify Plus, Tapcart, and essential Shopify Plus apps such as Klaviyo.
  • Experience managing multi-channel marketing campaigns, including paid media, SEO, and email.
  • Strong understanding of analytics tools, including Shopify Plus reporting, Google Analytics, and other marketing platforms.
  • Excellent communication, project management, and organizational skills.
  • Creativity paired with an analytical mindset to drive data-driven marketing decisions.
What We Offer

We provide:

  • A competitive salary: $80,000 - $110,000 per year, depending on experience.
  • A benefits package that includes health insurance, retirement planning, and paid time off.
  • The opportunity to work in a fast-paced environment with opportunities for professional growth and development.
  • A chance to shape and implement innovative marketing strategies that drive real business results.


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