Marketing Manager

1 day ago

Cedar Park, United States Grace and Lace Full time
Job DescriptionJob Description

Company: Grace and Lace
Role: Marketing Manager
Location: Cedar Park, TX (Full-Time, On-Site)
 

About Grace and Lace

Every woman wants to look and feel her best Grace and Lace is committed to restoring women's confidence by delivering stylish, comfortable, and versatile clothing. Our mission is to create a meaningful impact, and we have a loyal community of women who align with our values. We are looking for a dynamic and data-driven Marketing Manager to join the team and take the lead on our digital and mobile marketing initiatives.

 

The Opportunity

The Marketing Manager will own marketing strategies across multiple digital channels, including our Shopify Plus e-commerce platform and mobile app powered by Tapcart. You will be responsible for developing and executing campaigns that boost customer acquisition, retention, and revenue growth. The ideal candidate is an experienced e-commerce marketer in the women's apparel space and has hands-on expertise in Shopify Plus, Tapcart, and essential Shopify Plus apps, along with a proven track record in managing high-performing campaigns.

 

Key Responsibilities

- Marketing Strategy & Execution:
  Develop and implement end-to-end marketing strategies across Shopify Plus, Tapcart (mobile app), email, social media, paid advertising, influencers and SEO to increase traffic, boost conversions, and enhance brand visibility.

- Campaign Management:
  Plan and launch marketing campaigns around key events such as product launches, promotions, and Black Friday/Cyber Monday sales. Optimize campaigns for engagement, conversions, and ROAS.

- Shopify Plus & Tapcart Optimization: 
  Ensure seamless integration and optimization of the Shopify Plus store and Tapcart mobile app. Leverage Shopify Plus-specific apps such as Klaviyo, Recharge, Yotpo, and others to improve site functionality, customer experience, and overall sales.

- Digital Advertising:
  Manage and optimize paid advertising channels like Google Ads, Facebook/Instagram Ads, and other PPC platforms. Focus on driving high ROI and scaling campaigns effectively.

- Email & SMS Marketing: 
  Lead email and SMS marketing efforts using Klaviyo and other tools. Craft segmented campaigns to boost open rates, conversions, and customer loyalty.

- SEO & Content Marketing: 
  Oversee on-page and off-page SEO strategies in coordination with content marketing efforts to increase organic traffic and site rankings.

- Social Media:
  Guide and direct Grace and Lace social media strategy as part of a comprehensive organic brand strategy with the primary goal of reaching and growing our audience.

- Influencer & Partnership Management:
  Build and manage relationships with influencers and brand ambassadors to create impactful partnerships. Leverage influencer content to enhance brand visibility and credibility.

- Mobile & Loyalty Programs: 
  Manage and enhance the VIP Perks loyalty program and referral programs to drive repeat purchases and increase CLTV. Utilize mobile app strategies via Tapcart to engage customers on the go.

- Data & Analytics: 
  Use Shopify Plus analytics, Google Analytics, and other tools to track performance metrics like conversion rates, CLTV, and customer acquisition cost (CAC). Provide insights and actionable recommendations based on data.

- Collaboration & Team Leadership:
  Work closely with cross-functional teams, including product, design, and customer service, to ensure consistent brand messaging. Partner with developers to implement enhancements and resolve technical issues on Shopify Plus.

 

Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in e-commerce marketing, preferably in fashion or retail.
- Proficiency with Shopify Plus, Tapcart, and essential Shopify Plus apps such as Klaviyo, and others.
- Experience managing multi-channel marketing campaigns, including paid media, SEO, and email.
- Strong understanding of analytics tools, including Shopify Plus reporting, Google Analytics, and other marketing platforms.
- Excellent communication, project management, and organizational skills.
- Creativity paired with an analytical mindset to drive data-driven marketing decisions.
- Passion for fashion and a strong understanding of the Grace and Lace brand and customer.

 

What We Offer

- Be part of a mission-driven brand with a strong community of loyal customers.
- Competitive salary and benefits package.
- Work in a fast-paced environment with opportunities for professional growth.
- Help shape and implement innovative marketing strategies that drive real business results.
 

Culture

We regularly discuss the core principles of our culture and what makes our team great. We often discuss hiring and developing A-players on the team. For us, the definition is simple. An A-player wows the team, can take us to the next level, and does not need to be micromanaged. A-players are key to our growth We know that growing and scaling a company is a lot of fun and a lot of work, so we have two non-negotiables to get us through the tough patches. Those are to show respect for everyone at all times and to be engaged and give your best no matter what.

 

Qualified candidates, please submit your resume, portfolio, and a brief cover letter explaining why you're the perfect fit for this role. We are excited as you are about joining the team

  • Marketing Internship

    3 months ago

    Takoma Park, United States Serene Marketing Inc. Full time

    We immediately need an entry-level Marketing Intern to join our seriously talented team! We are a rapidly growing promotional marketing company in the local area and apply a customer-friendly, direct, results-driven approach to marketing research and sales. As a result of our expert marketing campaigns that guarantee their clients proven success, our firm is...

  • Director of Marketing

    4 weeks ago

    Cedar Park, United States AEG Full time

    JOB SUMMARY: The individual in this role will be the primary point person for traditional and non-traditional marketing initiatives as well as game operations for the Texas Stars Hockey team. The individual will also be responsible for generating ticket sales revenue through media buying and promotional planning. This position is expected to work all Texas...

  • Marketing Associate

    15 hours ago

    College Park, United States Serene Marketing Inc. Full time

    We're on a mission to provide affordable telecommunications solutions available to everyone. Our telecommunications program allows individuals to access telecommunications and wireless products without breaking the break. We understand the importance of connection in today's day and age and are dedicated to bringing those resources to community members...

  • Studio Production Manager

    1 month ago

    Cedar Knolls, New Jersey, United States FingerPaint Marketing Full time

    Job Title: Associate Studio ManagerFingerpaint Marketing is seeking an experienced Associate Studio Manager to join our team. As a key member of our creative studio, you will oversee the day-to-day operations of our print production projects, ensuring timely and high-quality delivery.Key Responsibilities:Manage studio operations, including project management...

  • Entry Level Assistant- Marketing

    4 weeks ago

    Cedar Park, United States CONNECT Full time

    We are a leading marketing organization headquartered in Phoenix, and we are actively seeking a dedicated individual who is passionate about community service to join our nonprofit marketing team. The Marketing Assistant role is an entry-level position that collaborates closely with our direct fundraising team to meticulously plan, coordinate, and execute...

  • Entry Level Assistant- Marketing

    4 weeks ago

    Cedar Park, United States CONNECT Full time

    We are a leading marketing organization headquartered in Phoenix, and we are actively seeking a dedicated individual who is passionate about community service to join our nonprofit marketing team. The Marketing Assistant role is an entry-level position that collaborates closely with our direct fundraising team to meticulously plan, coordinate, and execute...

  • Senior Account Manager

    2 weeks ago

    overland park, United States iFocus Marketing Full time

    iFocus is looking to hire a Senior Account Manager who is the liaison between the client and internal teams to continuously meet client expectations and campaign goals. You will help ensure the ongoing satisfaction and success of iFocus’s most valued clients, fostering relationships that flourish for years to come. With your expertise and advice, you will...

  • Senior Account Manager

    2 weeks ago

    Overland Park, United States iFocus Marketing Full time

    iFocus is looking to hire a Senior Account Manager who is the liaison between the client and internal teams to continuously meet client expectations and campaign goals. You will help ensure the ongoing satisfaction and success of iFocus’s most valued clients, fostering relationships that flourish for years to come. With your expertise and advice, you will...

  • Senior Business Manager

    6 days ago

    Cedar Knolls, United States FingerPaint Marketing Full time

    Description Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It's that curiosity that's at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we've...

  • Senior Business Manager

    4 weeks ago

    Cedar Knolls, United States FingerPaint Marketing Full time

    Description Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It's that curiosity that's at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we've...

  • Entry Level Customer Account Manager

    4 weeks ago

    College Park, United States Maverick Marketing Full time

    Maverick Marketing is a fast-growing business management firm that elevates our clients' growth with innovative customer service, sales, and marketing techniques. We are currently looking to hire a dynamic and creative entry-level Customer Account Manager to engage our consumer audience in acquisitions and existing accounts creatively. There is no experience...

  • Entry Level Customer Account Manager

    4 weeks ago

    College Park, United States Maverick Marketing Full time

    Maverick Marketing is a fast-growing business management firm that elevates our clients' growth with innovative customer service, sales, and marketing techniques. We are currently looking to hire a dynamic and creative entry-level Customer Account Manager to engage our consumer audience in acquisitions and existing accounts creatively. There is no experience...

  • Marketing Project Manager

    4 weeks ago

    Cedar Rapids, United States United Fire & Casualty Full time

    UFG is currently seeking a Marketing Project Manager who will oversee and lead the planning and execution of marketing and corporate communications projects, targeting independent agents, policyholders, employees, shareholders and the general public. This individual must understand and apply marketing and insurance concepts in a financial business...

  • Marketing Manager

    4 weeks ago

    Overland Park, United States Dr. Vince Clinical Research Full time

    JOB TITLE: Marketing ManagerREPORTS TO: Marketing DirectorDIRECT REPORTS: Not ApplicablePOSITION SUMMARY: DVCR is seeking a Marketing Manager with experience working in either a Contract Research Organization (CRO) or Site Management Organization (SMO) setting to oversee the development, execution, and management of comprehensive marketing plans to support...

  • Marketing Manager

    3 months ago

    Overland Park, United States JLL Full time

    We are seeking a talented Retail Marketing Manager to join our team at Bluhawk. As a Retail Marketing Manager, you will be responsible for leading Bluhawk's marketing efforts in support of the owner's strategic goals. The Marketing Manager will ensure that JLL's marketing platforms (marketing for leasing, sales and revenue), tools and Core Practices are...

  • Marketing Manager

    2 days ago

    Ridgefield Park, United States Staffmark Group Full time

    Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Ridgefield Park, NJ.Marketing ManagerPosition Summary:The Marketing Manager will be responsible for ensuring and supporting the executional excellence of all brand design marketing initiatives in the Brand...

  • Marketing Manager

    4 weeks ago

    Menlo Park, United States OpenText Full time

    OPENTEXT OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of...

  • Jubilant Digital Marketing | Social Media Coordinator | overland park, ks

    1 week ago

    overland park, United States Jubilant Digital Marketing Full time

    Position Overview:Jubilant is seeking a creative and motivated Social Media Coordinator to join our Social team. The ideal candidate is a self-motivated individual with a passion for creating and implementing social media strategies, developing engaging content, and managing Social Media communities while staying on top of trends. In this role, you’ll...

  • Senior Digital Account Manager

    1 month ago

    overland park, United States Jubilant Digital Marketing Full time

    Position Overview:Jubilant is seeking a highly skilled and experienced Senior Digital Account Manager to join our rapidly growing team. The ideal candidate will have a passion for digital marketing and a proven track record in managing client relationships, driving digital strategies, and delivering measurable results. As a Senior Digital Account Manager,...

  • Senior Digital Account Manager

    2 months ago

    overland park, United States Jubilant Digital Marketing Full time

    Position Overview:Jubilant is seeking a highly skilled and experienced Senior Digital Account Manager to join our rapidly growing team. The ideal candidate will have a passion for digital marketing and a proven track record in managing client relationships, driving digital strategies, and delivering measurable results. As a Senior Digital Account Manager,...