Digital Marketing Strategist

2 days ago


Orchard Park, United States Runners Roost Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to join our team at Runner's Roost Western New York. As a key member of our marketing team, you will be responsible for developing and executing a strategic social media plan to increase engagement and followers across various platforms. This role requires strong analytical skills, creativity, and attention to detail.

Estimated Salary: $65,000 - $85,000 per year.

The ideal candidate will have a proven track record in social media management, excellent written and verbal communication skills, and proficiency in graphic design and video editing tools. A passion for running, fitness, or community engagement is highly preferred.

Responsibilities:
  • Develop and execute a strategic social media plan to increase engagement and followers.
  • Create, schedule, and manage original content, including photos, videos, graphics, and stories.
  • Promote events like races, training programs, and store promotions to drive participation and sales.
  • Monitor social media trends, tools, and best practices to keep Runner's Roost at the forefront of the digital space.
  • Engage with followers by responding to comments, messages, and mentions in a timely and authentic manner.
  • Collaborate with store staff and event coordinators to gather content and align on messaging.
  • Analyze social media metrics and provide monthly reports with insights and recommendations.

Qualifications:
  • Proven experience in social media management (experience in retail or events is a plus).
  • Strong understanding of social media platforms and trends.
  • Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Suite, or similar).
  • Excellent written and verbal communication skills.
  • Passion for running, fitness, or community engagement is highly preferred.
  • Ability to work independently and as part of a team in a fast-paced environment.


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