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Email Campaign Operations Specialist

1 month ago

New York, New York, United States Natura &Co Full time

About the Role

As an Email Campaign Operations Manager at Natura &Co, you will collaborate with our Digital, Sales, Marketing, and Creative teams to deliver high-quality, personalized emails that align with our business goals. You will leverage your technical skills to build HTML emails, create filter logic, and deploy campaigns through an ESP (Emarsys). Proficiency in HTML, CSS, and scripting languages (AMPScript, Liquid, etc.) is essential. You will also provide QA support and stay up-to-date with industry trends to share with the team.

Key Responsibilities

  • Code HTML emails upon receipt of assets and briefs.
  • Create dynamic content and personalization based on user activity, preferences, and distribution lists.
  • Set up, test, and launch campaigns within the Emarsys platform.
  • Communicate technical information and project statuses with partners and team members.
  • Work with the team to QA email messaging.
  • Assist in reviewing email analytics and deliverability.
  • Research the latest in email best practices and industry standards.

Qualifications

  • 5+ years of experience in email setup and deployments supporting marketing projects, specifically developing emails using HTML and a scripting language.
  • 3+ years of experience setting up email campaigns, importing and exporting files, and deploying high-volume email campaigns in enterprise ESP tools (preferably Emarsys or Salesforce Marketing Cloud/ExactTarget).
  • Knowledge of typical email-rendering bugs and workarounds, with experience testing and troubleshooting across multiple browsers, email clients, and devices.

Preferred Qualifications

  • Emarsys Scripting Language.
  • Fluency in Spanish or French.
  • SQL Experience.
  • A/B Testing Experience.
  • Email Analytics Experience.
  • API Triggered Send Setup Experience.

Salary range: 90-95k