Campaign Performance Analyst

4 weeks ago


New York, New York, United States The Knot Worldwide Full time
Campaign Performance Analyst Job Description

The Campaign Performance Analyst will partner with our US Sales and Account Management Team to track, analyze, and optimize campaign progression to ensure long-term success for clients. This role is focused on post-sales campaign performance and delivery for Display, Video, Custom Content, Email Marketing, Lead Generation, and Social media advertising.

Responsibilities:
  • Work with cross-functional departments to analyze and monitor campaign performance
  • Responsible for client-facing reporting on a weekly, monthly, and/or quarterly basis
  • Utilize multiple internal systems for communication, analysis, and reporting
  • Expert in third-party reporting tools
  • Create screenshot PowerPoint decks for Advertisers/Agencies
  • Responsible for internal pacing reporting and communication for potential revenue at risk
  • Actioning on proposed optimizations in internal order management systems and Google Ad Manager
  • Provide optimization/reallocation recommendations and proposals based on advertiser's Insertion Order requirements and KPIs
  • Process and submit monthly billing to ensure campaigns are invoiced in a timely and accurate manner
  • Be an expert in The Knot Worldwide's ad product offerings
  • Own the creation and maintenance of performance benchmarks for all product offerings
  • Identify, analyze, and problem-solve campaign issues
  • Create mid-year review performance decks within PowerPoint for year-long campaigns
  • Create ad-hoc activation decks within PowerPoint for year-to-date and monthly campaign performance highlights
  • Create performance wrap decks within PowerPoint at the end of the campaign lifecycle
  • Support Sales and Account Management as needed by assisting with ad hoc internal reporting or Advertiser reporting requests
  • Provide recommendations to Sales and Account Management team members for future campaign executions based on the performance of past campaigns
  • Drive process improvement recommendations and ensure we stay ahead of emerging reporting trends and requirements
Requirements:
  • Bachelor's degree with a strong academic record
  • 3+ years of experience in media and reporting analytics
  • Ability to multi-task across multiple projects and stakeholders
  • Results-oriented drive with an independent and solid work ethic
  • Excellent communication skills, both verbal and written
  • Strong attention to detail, curious, and a self-starter
  • Outstanding Excel skills and PowerPoint skills are a must
  • Knowledge of Digital Media products such as Social and Banner Media is required
  • Experience in Google Ad Manager and 3rd party Ad Servers is required
  • Operative One and JIRA experience is a plus
About The Knot Worldwide:

We believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

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