Campaign Performance Analyst
4 weeks ago
The Campaign Performance Analyst will partner with our US Sales and Account Management Team to track, analyze, and optimize campaign progression to ensure long-term success for clients. This role is focused on post-sales campaign performance and delivery for Display, Video, Custom Content, Email Marketing, Lead Generation, and Social media advertising.
Responsibilities:
- Work with cross-functional departments to analyze and monitor campaign performance
- Responsible for client-facing reporting on a weekly, monthly, and/or quarterly basis
- Utilize multiple internal systems for communication, analysis, and reporting
- Expert in third-party reporting tools
- Create screenshot PowerPoint decks for Advertisers/Agencies
- Responsible for internal pacing reporting and communication for potential revenue at risk
- Actioning on proposed optimizations in internal order management systems and Google Ad Manager
- Provide optimization/reallocation recommendations and proposals based on advertiser's Insertion Order requirements and KPIs
- Process and submit monthly billing to ensure campaigns are invoiced in a timely and accurate manner
- Be an expert in The Knot Worldwide's ad product offerings
- Own the creation and maintenance of performance benchmarks for all product offerings
- Identify, analyze, and problem-solve campaign issues
- Create mid-year review performance decks within PowerPoint for year-long campaigns
- Create ad-hoc activation decks within PowerPoint for year-to-date and monthly campaign performance highlights
- Create performance wrap decks within PowerPoint at the end of the campaign lifecycle
- Support Sales and Account Management as needed by assisting with ad hoc internal reporting or Advertiser reporting requests
- Provide recommendations to Sales and Account Management team members for future campaign executions based on the performance of past campaigns
- Drive process improvement recommendations and ensure we stay ahead of emerging reporting trends and requirements
- Bachelor's degree with a strong academic record
- 3+ years of experience in media and reporting analytics
- Ability to multi-task across multiple projects and stakeholders
- Results-oriented drive with an independent and solid work ethic
- Excellent communication skills, both verbal and written
- Strong attention to detail, curious, and a self-starter
- Outstanding Excel skills and PowerPoint skills are a must
- Knowledge of Digital Media products such as Social and Banner Media is required
- Experience in Google Ad Manager and 3rd party Ad Servers is required
- Operative One and JIRA experience is a plus
We believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
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