Email & CRM Marketing Specialist
3 weeks ago
This role will be supporting US and CAN in optimizing their CRM activities, including email campaigns, lead generation, personalization and SMS.
The ideal candidate will have a passion for digital communication platforms and the ability to manage complex projects under tight deadlines.
This position requires a blend of creativity, analytical prowess, and collaborative spirit to support our marketing initiatives across the US and Canadian markets.
Campaign Development and Execution:
Execute email and SMS marketing campaigns from concept to completion, including in-platform building, QA, scheduling, and deployment.
Collaborate with cross-functional teams, including Site & Merchandising, Digital Marketing, Creative, and Go to Market, to ensure seamless execution and alignment with linking strategies and product availability.
Lead the design, copywriting, and creative briefing processes, obtaining final approvals and ensuring brand consistency across all communications.
Strategic Planning and Analysis:
Assist in the management of the email and SMS marketing calendars, ensuring timely asset creation, approval, and effective segmentation.
Leverage analytics tools to monitor, report, and improve key performance indicators for both email and SMS campaigns.
Conduct customer analysis and insight projects to guide CRM strategy and optimize communication effectiveness.
Stay updated on industry trends and competitive landscape to maintain innovative and effective marketing strategies.
Collaboration and Coordination:
Build and maintain successful relationships with all marketing departments, the North American cluster, global CRM and IT teams, and third-party agencies and partners.
Act as a key stakeholder in CRM strategy, supporting cross-functional projects and prioritizing development needs.
Work closely with CRM Team to develop and integrate a cohesive loyalty program.
Reporting and Optimization:
Track ongoing reporting and provide insights for all marketing initiatives, presenting weekly performance findings to key stakeholders.
Set KPIs, track performance, and share quarterly reports with markets and global teams.
Use data and customer feedback to continually refine and optimize the email and SMS communication strategies.
Stay updated on industry trends and competitive landscape to maintain innovative and effective marketing strategies.
Requirements:
1-3 years experience in a CRM / email marketing role in Retail, Affordable Luxury, Consumer Goods, Beauty.
Experience working in enterprise ESP preferred (SFMC, Adobe Campaign, Oracle Responsys/Eloqua, Marketo, etc.).
Advanced analytical skills and proficiency in Excel. Experience working in Adobe Analytics preferred but not required.
Excellent written and verbal communication skills, with the ability to collaborate effectively across all organizational levels.
Strong project management skills and experience with tools such as Asana.
Demonstrated ability to work under pressure, managing multiple projects and deadlines in a fast-paced environment.
About Pandora:
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices.
Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold.
The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain.
Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.Pandora's recruitment procedures are designed to be transparent and clear for all candidates.
This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination.
We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.
About Pandora NAM:
The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.
The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.
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