Email Marketing Specialist
5 days ago
Optimize Partners is seeking a skilled Email Marketing Manager to execute digital marketing communications and drive key brand metrics. The ideal candidate will have experience in Shopify & Klaviyo, email/content creation, and analytics. Key responsibilities include defining and executing email marketing strategies, managing email campaign scheduling, and overseeing SMS marketing efforts. The successful candidate will be detail-oriented, able to adapt to changing deadlines, and have a strong understanding of digital marketing principles. If you have a passion for marketing, data, and thrive in a fast-paced retail environment, we encourage you to apply. Responsibilities:
* Develop and execute email marketing strategies to drive business results
* Manage email campaign scheduling, setup, and testing
* Maintain email marketing and partner email calendar to ensure organizational alignment and timely email deployments
* Oversee SMS marketing efforts, including scheduling, execution, and growth of the program
* Develop monthly email content calendars to align with retail and promotional calendars
* Manage outside agencies to devise key strategies to support brand/retail goals
* Monitor, analyze, and report on performance, providing recommendations and data to brand teams and management
* Ensure all campaigns are optimized and tested to achieve the best results
* Provide input around campaign planning based on results of previous campaigns
* Create channel-specific strategies (brand email, trigger email, SMS, CRM segmentation)
* Liaise with creative team on strategy and creative asset development for all emails
Qualifications:
* Experience in Shopify & Klaviyo preferred
* Experience with email/content creation and analytics
* Extremely detail-oriented
* Ability to adapt to changing deadlines and creative direction
* Entrepreneurial spirit & true interest in digital marketing
* Bachelor's Degree
* At least 5 years of experience in email marketing
* Intermediate level in Microsoft Excel, with proficiency in rest of Microsoft Office Suite
* Metric driven, logical, creative and curious
* Strong project management & organizational skills
* Ready to learn, grow, multi-task, and adapt in a fast-paced environment
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