Loyalty and Personalization Program Manager

2 weeks ago

Torrance, California, United States American Honda Motor Co Inc Full time

What Defines American Honda
At American Honda, we envision a future filled with innovation and joy. We seek individuals who possess the skills, determination, and aspirations to help us achieve our forward-thinking objectives. Innovation is at the heart of our mission, as we continually develop solutions that drive our success. Our aim is to empower individuals globally, fostering their potential and enhancing their mobility experience.


We invite talented individuals from diverse backgrounds and experiences, who share our commitment to continuous improvement and a strong work ethic, to consider this opportunity.


Position Overview
This role is situated within the Marketing Technology Unit of our IT Department. The primary objective is to deliver innovative, sustainable solutions that surpass expectations and build trust in the Honda and Acura brands. We are in search of a seasoned Loyalty and Personalization Project/Program Manager to join our IT MarTech team. The ideal candidate will possess extensive knowledge of MarTech industry standards and the ability to bridge business needs with technical execution. This position entails leading the technical aspects of loyalty and personalization projects, collaborating closely with architects, and ensuring alignment of all solution components with business priorities.


Key Responsibilities
MarTech Expertise and Solution Development:

  • Offer comprehensive knowledge of MarTech solutions, with a focus on loyalty and personalization initiatives.
  • Identify and address gaps in existing solutions, recommending enhancements for improved efficiency.
  • Serve as a liaison between business stakeholders and technical teams, translating business requirements into technical specifications.
  • Communicate effectively with architectural teams to ensure technical solutions align with business goals.
  • Break down complex solutions into manageable components, detailing roles and responsibilities.
  • Collaborate with architects to design components that meet both business objectives and technical feasibility.
  • Lead the selection of Customer Journey Orchestration (CJO) tools, focusing on campaign requirements and integration strategies.
  • Oversee the migration of campaigns, coordinating detailed requirements across various teams.
  • Refine zero-party data requirements to facilitate implementation and tool selection.
  • Define and implement loyalty initiatives, ensuring seamless integration across systems.
  • Utilize CRM systems to enable personalized communication and track customer journeys.
  • Implement Personalization Engines to create tailored experiences.
  • Collaborate with Customer Data Platform (CDP) teams to aggregate customer data for targeted marketing strategies.
  • Integrate Voice of Customer (VoC) platforms to capture feedback and enhance engagement.
  • Employ analytical tools to measure and optimize campaign performance.
  • Integrate loyalty systems and recognition programs to enhance customer retention.
  • Stay informed about relevant technologies and market trends.

Technical Program Management:

  • Assume technical ownership of loyalty and personalization initiatives.
  • Utilize agile methodologies to manage and deliver programs effectively.
  • Establish KPIs and metrics to monitor technical performance and report to senior management.
  • Ensure adherence to quality standards through effective quality control processes.
  • Provide technical guidance to development teams, addressing issues and implementing solutions.
  • Collaborate with Project Managers and Product Owners to maintain detailed project plans, ensuring timely delivery.
  • Manage project budgets, resources, and risks to meet program objectives.
  • Experience in managing programs across cross-functional teams, coordinating release schedules.
  • Achieve quality, cost, and delivery goals, linking IT activities to business outcomes.
  • Ensure resolution of incidents and management of issues impacting delivery.


Work Environment
This position supports a hybrid work model.


Qualifications and Skills
Education:

  • Bachelor's degree in Computer Science, Information Technology, or a related field; a Master's degree is preferred.

Essential Skills:

  • At least 8 years of experience in Project Delivery and Program Management.
  • Proven track record as a delivery manager, leading teams in consumer application development.
  • Experience managing multiple projects with strategic oversight.
  • Excellent communication skills, capable of translating business needs into technical solutions.
  • Demonstrated leadership abilities, fostering collaboration across diverse teams.
  • Strong problem-solving skills, adept at identifying and addressing solution gaps.
  • Familiarity with SDLC in both Waterfall and Agile methodologies.
  • Basic knowledge of tools such as Jira and Atlassian Confluence.
  • Proficient in Microsoft Office Suite.

Preferred Skills:

  • Experience with zero-party data management and loyalty program integration.
  • Familiarity with CRM systems, Personalization Engines, CDPs, and analytical tools.

What Sets American Honda Apart?
Comprehensive Benefits:
• Competitive salary based on various factors including experience and location.
• Bonus opportunities when applicable.
• Comprehensive benefit plans including medical, dental, and vision coverage.
• Paid time off, including vacation and holidays.
• Company-paid short-term and long-term disability coverage.
• 401K plan with company matching contributions.
• Relocation assistance may be available.


Career Development:
• Opportunities for advancement and career mobility.
• Education reimbursement for continued learning.
• Training and development programs available.


Additional Benefits:
• Lifestyle accounts and childcare reimbursement options.
• Support for elder care and tuition assistance programs.
• Wellbeing initiatives and community engagement opportunities.

American Honda is an equal opportunity employer, considering qualified applicants without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected factor.

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