Marketing Specialist

2 weeks ago


Gaithersburg, Maryland, United States One Hour Heating & Air Conditioning Full time

POSITION OVERVIEW:
The Marketing Specialist plays a crucial role in the administration, development, and analysis of the organization's marketing initiatives, online presence, lead generation sources, and promotional activities to ensure that marketing objectives are effectively met.

IMPORTANT NOTE:
This position requires on-site attendance and is not available for remote work.

KEY RESPONSIBILITIES:
- Assist in the creation of content for social media, websites, and business profiles, while implementing growth strategies and producing visual media.
- Aid in the development and monitoring of marketing initiatives, including social media, email outreach, and streaming campaigns.
- Maintain organized schedules for various marketing initiatives and campaigns.
- Conduct market and client research utilizing the company database and engaging with clients to ensure their needs are addressed.
- Respond to client feedback and manage social media interactions.
- Participate in weekly marketing meetings with corporate marketing managers.
- Engage in monthly marketing discussions with other brand and franchise owners.
- Prepare weekly performance reports on marketing efforts to track company leads, call volume, and marketing KPIs.
- Develop and manage marketing and sales materials for technical staff.
- Foster and maintain strong interdepartmental relationships.

PROFESSIONAL CONDUCT:
- Maintain a professional appearance by wearing company-approved attire.
- Adhere to safety policies and procedures.
- Follow all performance standards and ethical guidelines.
- Exhibit a courteous demeanor towards all customers and colleagues.
- Ensure cleanliness and organization of company vehicles, both inside and out.
- Respect customer property at all times.

REQUIRED QUALIFICATIONS:
- Minimum of 2 years of marketing experience.
- At least 1 year of experience in social media management.
- Experience in a small business environment is advantageous, as collaboration with other departments is essential.
- 1-2 years of prior sales experience is beneficial.
- Over 2 years of experience in content creation with a focus on graphic design (e.g., Canva, Adobe Creative Suite).
- Highly organized with exceptional attention to detail.
- Creative and proactive in completing tasks.
- Strong relationship-building and active listening abilities.
- Well-organized with a knack for problem-solving.

EDUCATIONAL REQUIREMENTS:
- High School Diploma or GED.

PREFERRED QUALIFICATIONS:
- Bachelor’s Degree.

WORK ENVIRONMENT:
- Small business setting.
- Flexibility to work extended hours, including day and/or evening shifts.

PHYSICAL DEMANDS:
- Ability to operate a personal computer and related equipment.
- Capability to sit for extended periods.
- Sufficient auditory and visual acuity to operate computer-aided call management systems and communications equipment.
- Ability to work under pressure and manage potential verbal or physical confrontations.
- Willingness to work extended hours, including nights or weekends.
- Job assignments may be performed with or without reasonable accommodation for known disabilities.


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