Digital Transformation Strategist

2 days ago


Columbus, Ohio, United States WillowTree Full time

About Us

WillowTree, a leading digital innovation partner, empowers Fortune 500 companies to drive business growth through cutting-edge mobile technology solutions. Our team of experts collaborates with clients to deliver seamless, trusted, and digitally-enabled experiences across various channels.

Job Summary

We are seeking a highly skilled Digital Transformation Strategist to join our team. As a key member of our growth marketing team, you will play a crucial role in empowering clients to achieve their digital transformation goals. Your expertise in mobile growth tools, data-driven marketing practices, and technical integrations will drive the end-to-end creation, evolution, and user experience of world-class digital products.

Key Responsibilities

  • Conduct in-depth analysis to determine clients' optimal marketing tech stacks
  • Lead complex business/technical integrations across various client apps and tools, including Segment, mParticle, Branch, AppsFlyer, Amplitude, Mixpanel, Google Marketing Cloud, Salesforce, Braze, and Leanplum
  • Create technical documentation for engineers outlining project needs and communicating specific project requirements
  • Drive ongoing client success and satisfaction by determining engagement scope, communicating regularly with stakeholders, and learning business goals and technology infrastructure
  • Train clients on mobile growth stack usage and advise on best practices
  • Lead ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients
  • Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
  • Resolve a wide range of customer needs from basic education to technical operations
  • Develop relationships with mobile technology vendors to create customized solutions for clients

Requirements

  • Masters Degree with 2 years of experience or a Bachelor's Degree in business, marketing, communications, or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
  • Experience successfully developing and leading multi-phase projects with various stakeholders
  • You've led diverse teams and mentored staff
  • An excellent writer with great communication skills
  • Experience with effective reporting: analytics, attribution, ad serving, CDPs and CRMs, push, email marketing, social media
  • Advanced knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, automation, etc.
  • Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term value
  • Experience integrating with data warehouses (e.g. Redshift) and BI tools (e.g. Looker)
  • Knowledge of various mobile growth tools, including Segment, mParticle, Branch, AppsFlyer, Amplitude, Mixpanel, Google Marketing Cloud, Salesforce, Braze, and Leanplum

What We Offer

We provide a dynamic work environment that supports your growth and well-being. Our team is committed to creating an inclusive workplace where every individual can thrive. We offer a range of benefits, including:

  • Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
  • Life & Disability Insurance
  • 401K matching
  • Flexible paid time off & paid company holidays
  • Parental Leave
  • Employee Share Purchase Plan
  • Employee Assistance Program (EAP)
  • And more

Language

English (en-US)



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