Director of Marketing Operations and Technology

4 weeks ago

Houston, Texas, United States Empower Pharmacy Full time
Job Title: Director, Marketing Operations and Technology

Empower Pharmacy is seeking a highly skilled and experienced Director, Marketing Operations and Technology to join our team. As a key member of our marketing operations team, you will be responsible for developing and executing a comprehensive strategy for our Customer Experience (CX) technology stack, including Salesforce Marketing Cloud, Data Cloud, and Power Business Intelligence (BI).

Key Responsibilities:
  • Develop and execute a comprehensive strategy for CX technology stack, including Salesforce Marketing Cloud, Data Cloud, and Power BI.
  • Align strategic initiatives by overseeing project roadmaps, prioritizing features, and ensuring alignment with organizational goals.
  • Lead large-scale projects, managing implementation to meet business objectives and timelines.
  • Collaborate cross-functionally to integrate customer experience technologies and optimize operational processes.
  • Establish reporting cadence and communication channels to ensure project alignment, status updates, and launch coordination.
  • Act as Salesforce expert, driving adoption and optimization initiatives across the organization.
  • Manage website and eCommerce development, overseeing and future self-service experiences.
  • Lead analytics strategy using GA4, Salesforce, and Power BI, managing data insights and reporting through Salesforce Coordinator.
  • Direct project coordination, ensuring successful management of timelines, resources, and deliverables.
  • Drive vendor management and innovation, leveraging internal and external resources for impactful technology solutions.
  • Monitor performance of marketing tech initiatives, using analytics and feedback to drive continuous improvement.
  • Lead team collaboration, fostering creativity and resourcefulness within the marketing operations and technology team.
  • Encourage employee development, promoting professional growth, knowledge sharing, and providing regular feedback.
  • Partner on resource allocation, aligning and adjusting resources with department leadership to meet project demands.
Requirements:
  • Bachelor's degree in marketing, Business Administration, Information Technology, or a related field.
  • Minimum of 8 years of experience in marketing operations, technology management, or related roles.
  • Experience managing teams and fostering a culture of innovation and collaboration.
  • Experience in a fast-paced, highly transactional business is a plus.
  • Experience integrating multiple data sources to enhance customer understanding is a plus.
  • Experience with Data Cloud, Marketing Cloud Engagement, and Personalization highly preferred.
  • Experience with advanced segmentation and offer alignment in a highly transactional business is a plus.
Benefits:
  • No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
  • Onsite Health & Wellness - IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
  • Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
  • Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
  • Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
  • Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
  • Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
  • FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
  • 401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
  • Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
  • Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
  • Rewards & Recognition Program: Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck.
Additional Voluntary Benefits:
  • Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
  • Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
  • Critical Illness: Protect your finances from the expenses of a serious health issue.
  • Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
  • Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
  • Legal Services: Access professional legal assistance to address concerns confidently.
  • Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
  • Pet Insurance: Care for your furry family members with our pet insurance coverage.
  • Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.

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