Product Marketing Director

20 hours ago


Houston, Texas, United States Aspen Technology Full time

About the Role

We are seeking an experienced industry marketing leader to drive global "Go-To-Market" responsibility for AspenTech's Power & Utilities Industry Marketing with a focus on the Digital Grid Management suite and pipeline management solution.

Your Impact

  • Lead a team of product marketing professionals to develop strategies, messaging, and tactics that deliver business growth and customer adoption.
  • Collaborate with Marketing, Sales, and Product Management to ensure company financial growth initiatives and market goals are met or exceeded.
  • Develop compelling messaging supporting thought leadership positioning and persona-based, value-oriented product messaging to enable sales to sell more effectively.
  • Design and execute product marketing campaigns that support Go-To-Market objectives and create sales enablement tools to support effective engagement with target customers.
  • Be the expert on the competition and how to win against them, and support customer advisory programs.

What You'll Need

  • Bachelor's degree required, graduate degree preferred.
  • Minimum of 15 years power & utilities Industry and/or software product marketing experience with at least 5 years of management experience.
  • Strategic-thinker capable of building collaborative cross-functional teams to solve complex problems.
  • Power and Utilities industry domain knowledge (Generation, Transmission, and Distribution).
  • Action-oriented with skills to drive challenging projects to successful conclusion.
  • Proven ability to establish new ways of working and driving continuous improvement.
  • Strong experience in developing skills of the extended organization.
  • Skilled at distilling the complex into clear and concise form, verbally and in written word.
  • Ability to travel up to 25%.


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